PHENOMENON was founded in 2004 by Takeshi Osumi, also known as Big-O in Japanese rap music circles. Fittingly, the label cites music as its biggest influence while the clothes are a savvy mix of urban and American hip-hop influences, Japanese street sensibility, and the nation’s devotion to quality manufacturing. The Fall/Winter 2012 Mixed Jacket is an embodiment of those elements, combining a classic varsity jacket silhouette with a fresh mixed media makeup of leather and wool. The result is an inspired take on the intersection between high fashion and streetwear, perhaps the most interesting aesthetic of the moment. The PHENOMENON Mixed Jacket is now available in a red colorway at our online store.
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