The path for Jeremy Lin in the NBA has been dissected intensively especially over the course of his break-out season last year. At the forefront of his efforts on court were notable sponsorship deals off the court as brands looked to utilize his Taiwanese background to appeal to a massive Asian market. Among the brands able to put Lin’s pen to paper were Swedish automotive brand, Volvo. Starring in “The Unexpected Ones,” the short half-minute spot details Lin’s own views on his rise in the NBA as he gets behind the wheel of the XC60.
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