Noriaki Endo Autobiography: The Story

In the late ’90s, it was Misfits fan Noriaki Endo who first appropriated the name “devilock” to the

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In the late ’90s, it was Misfits fan Noriaki Endo who first appropriated the name “devilock” to the hairstyle worn by Glenn Danzig and several of the band’s other members while the hairstyle was enjoying a brief mainstream resurgence in Asia–namely in Japan. It was at this time when Endo and his friends were slowly laying the groundwork for Devilock; his own record label and brand of street fashion, each heavily influenced by the culture of the music the hairstyle itself stood for. In celebration of Devilock’s 15th year of purveying influence of punk rock on the streets of Tokyo and beyond, Endo is telling the tumultuous story of the birth and movement of his brand in an autobiography, aptly titled: The Story. The 225-page regular edition autobiography runs 1500 yen ($19 USD), and is currently slated for a February 25 release in Japan. View the full Japanese press release here.

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