Michael Dupouy: All Gone Dissected

For over half a decade, Michael Dupouy (otherwise known as La MJC) has had a strong involvement in

Fashion
1,010 Hypes 0 Comments

For over half a decade, Michael Dupouy (otherwise known as La MJC) has had a strong involvement in the development and expression of street culture in Europe. Based in Paris, the well-versed creative complemented his agency work with the conception of a yearly streetwear bible titled All Gone. Created in a beautifully bound book, Michael Dupouy and his team have the unenviable task of filtering through a year’s worth of product (broken up into 12 months) – a task that surely hasn’t gotten an easier with each passing year. We speak with Dupouy about his editorial process and his own thoughts on the current streetwear environment.

Can you introduce yourself and the direction behind your book, All Gone?
I’m Michael Dupouy, founder of La MJC communication agency. Born and raised in Paris, working hard since 1976. I have imagined the All Gone book six years ago, while everybody was announcing the end of paper press and internet was starting killing the video stars. My original idea was to create a rich and comprehensive book with main purpose to document and pay tribute to the best of street culture by showcasing its most appealing and innovative projects. The first ambition was to make the book become a bible for the street scene, paying homage to its elite. A book that you would collect every year, making sense year after year, altogether looking like an encyclopedia.

How would you define the progression of streetwear over the last 5 years?
The past 5-6 years, the game has changed a lot. I would say the street scene stepped up to maturity. Under the guidance of its leaders, the scene fused its codes with those of fashion, luxury and art. It’s not a passion for a restricted club anymore. It has a huge influence on contemporary world. Fortunately, the economic crisis did not stop those who wanted to push the scene forwards and ambition and creativity are still the keys.

What’s your usual process for creating the book? Do you keep a weekly/monthly tab of items to review?
Honestly? My radar is always on. I try to be connected with all the brands, all the creative people, to know their upcoming projects. It’s more easy to do now than at the beginning of All Gone, as now a lot of people want their products/projects featured in it. Almost everyday, I change my list of items, add some, delete others etc…I do it on a daily basis, and at the end of the month, I do a full review and try to get my favorites at our studio to make the photo shootings.

What do you take into consideration before including an item into a book?
It’s always a hard choice. I try to have the good balance between the category, the brands, the color matching from a page to another, and of course, the number of pages I have to make the book. 248 pages is a lot, but not that much at the end, when you think how many items are released per day. The first consideration is always about the success of the item, the people and the idea behind, and how it influenced the scene.

With so much to go through, what is the hardest part about creating the book? Has it gotten harder to filter with more and more content being created?
Making the choices is the hardest part. I have to take some risks, sometimes skip products imagined by people I’m friend with or brands I’m close to. For example, my company celebrated its 10th birthday in 2011 but you won’t find any of our products in the book. I don’t want people to think I’m using the book to promote our items. This year, with the recession, successes have been harder to achieve, so it has been much easier to do my selection as only the very best have stood up to the crisis.

What’s the process behind designing the covers… and how much longer will leopard stay “on-trend” before it enters its cyclical death?
If you know the All Gone book since day one, you have noticed that it’s the first time we offered a “printed” cover. The five first issues were using different fabrics, sober, and the last one was using a beautiful nubuck. I think it was the perfect moment for leopard this year. If the boom of the past few years drove street culture to a more understated and back-to-basics approach, it really seems that the more recent harder times are bringing back diversity, eccentricity and uniqueness. Leopard symbolizes that trend and was the year favorite print. That’s why I chose it. I think it will survive even if people are already bored because we have seen it too many times recently. But it’s like camouflage or polka dots, those are timeless and will never die, and will come back again.

This year’s book is dedicated to DJ Mehdi – what does his loss mean to you and the music community?
It means a lot to me. He was a friend. I knew him for a very long time, he was DJing at all our parties since the early beginning of my company and saw our thing growing year after year. The least I could do is dedicate him the book this year. His legacy will always be with us and the music community will never forget him because of his huge talent and also because he was really appreciated by all.

All Gone World Tour
Feb 3 - Copenhagen at Norse Projects
Feb 8 - London at Foot Patrol
Feb 14 - Las Vegas at Undefeated
Feb 17 - Los Angeles at Undefeated
Feb 18 - San Francisco at Undefeated
Feb 23 - Mexico City
March 24 - Shangai
March 25 - Hong Kong at Juice

Photography: Carlos Alvarez Montero

Read Full Article

What to Read Next

Studio Visits: Michael Lau and His “MAXX HEADROOM” Workspace
Art 

Studio Visits: Michael Lau and His “MAXX HEADROOM” Workspace

Known as the “Godfather of Designer Toys” who paved the way for recognizing toys as art.

Michael Jordan Signed NBA-All Star Game Patch Card To Fetch $2.5M USD at Auction
Gaming

Michael Jordan Signed NBA-All Star Game Patch Card To Fetch $2.5M USD at Auction

Dubbed the “most significant Michael Jordan trading card ever produced.”

PUMA Looks From Boston to LA With Clyde All-Pro "Coast 2 Coast" Pack
Footwear

PUMA Looks From Boston to LA With Clyde All-Pro "Coast 2 Coast" Pack

Arriving in Lakers and Celtics-themed colorways.


Print Them All Taps Michael Reeder to Release "Eternal Paradise" Lithograph
Art

Print Them All Taps Michael Reeder to Release "Eternal Paradise" Lithograph

Based on “humankind’s endless battle against our inevitable death.”

Skin: A Film by Ryan Hope
Art

Skin: A Film by Ryan Hope

Directed by Ryan Hope, Skin is a dark, stylish examination of tattoo culture as high art and a film

hobo Hideout Quartz Watch
Watches

hobo Hideout Quartz Watch

Inspired by military goods, the hobo Hideout Quartz Watch is available in three different colors

Raif Adelberg 2012 Fall/Winter Collection
Fashion

Raif Adelberg 2012 Fall/Winter Collection

Raif Adelberg’s eponymous cashmere line shows progression with a new collection for Fall/Winter

CLAE 2012 Spring Powell
Footwear Fashion

CLAE 2012 Spring Powell

Thanks to the latest offering from CLAE, one will never have to have the internal monologue

adidas SLVR 2012 Spring/Summer Video
Fashion

adidas SLVR 2012 Spring/Summer Video

adidas has released a video offering a sneak peek at its fashionable SLVR Spring/Summer 2012 line


Fullspot O'Clock Gold and Silver Collection
Watches

Fullspot O'Clock Gold and Silver Collection

Fullspot advances this year with a new rendition of its more popular O’Clock watches. Retaining a

Louis Vuitton: Marc Jacobs' Encounter with Yayoi Kusama
Fashion

Louis Vuitton: Marc Jacobs' Encounter with Yayoi Kusama

Yayoi Kusama is a Japanese filmmaker, painter, sculptor, designer, poet, writer, and altogether

Casio G-Shock 2012 Spring Sky Cockpit GW-4000 Series
Watches

Casio G-Shock 2012 Spring Sky Cockpit GW-4000 Series

The Sky Cockpit GW-4000 series is back for Casio’s G-Shock, as noted here in a black and orange

HYPEBEAST: Top 10 Paris Fashion Week 2012 Fall/Winter Looks
Fashion

HYPEBEAST: Top 10 Paris Fashion Week 2012 Fall/Winter Looks

A few days out from the conclusion of Paris Fashion Week’s Fall/Winter 2012 menswear showings, we

visvim BANDITO SHIRT L/S (GIZA) *F.I.L. EXCLUSIVE
Fashion

visvim BANDITO SHIRT L/S (GIZA) *F.I.L. EXCLUSIVE

Part of visvim’s most recent drops is an impressive range of BANDITO SHIRTs for the impending

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.