BEAMS 2012 "DRUG STORE BEAMS" Stationery Collection
With its position as a full entrenched lifestyle brand, BEAMS is looking to expand even further
With its position as a full entrenched lifestyle brand, BEAMS is looking to expand even further with the development of their DRUG STORE BEAMS Stationery collection. While Japanese counterpart MUJI has the realm of minimalist stationery on lockdown, BEAMS takes a decidedly more liberal approach with kitschy items such as syringes, bones and breasts. Check out the line on your next stop in Japan as the line will be available at select BEAMS locations.
Source: Fashionsnap.com
