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The Jeep brand has introduced a new, production-intent concept version of its award-winning Grand Cherokee – a unique model with distinctive yet stealthy exterior cues designed to attract new Cherokee enthusiasts and customers. Showing the vehicle publicly for the first time this morning at the Houston Auto Show, Jeep also announced that it has created an online contest for consumers to name the new concept vehicle. The person who chooses the winning name will have an opportunity to win a one of their own. With the Laredo X package as its starting point, the new Jeep Grand Cherokee combines a variety of exterior design changes to create a unique model with an aggressive, chrome and “blacked-out” look. Included in the blackout are the front grill, headlamp bezels and liftgate light bar. Shown in Houston as a brilliant black 4×4 model, a deep cherry red 4×4 version will be on display tomorrow at the Washington DC Auto Show.