Filmed by Surface to Air founder Jérémi Rozan, the French label together with Kid Cudi release this latest video dubbed “Mr. Rager.” The brand recently worked with Cudi on a capsule collection of leather jackets for Fall/Winter 2011. The video follows Scott Mescudi aka Kid Cudi fighting against a gang of fifty men all wearing the Kid Cudi x S2A collaboration jacket. The song’s lyrical content deals with a few of the artist’s internal struggles that seem all too real with the conclusion of the video.
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