Graffiti artist KIDULT has struck again on the streets of Paris. In a newly released video, he runs frantically around the city center tagging up KENZO department stores with the word “tag.” The campaign is a reaction to a graffiti-inspired, newly manufactured perfume by KENZO called Flower Tag. High-end luxury brands like Louis Vuitton and streetwear brands like Supreme—even graffiti art exhibits—have felt the wrath of KIDULT’s paint-filled extinguisher on their facades. It’s retribution for what he calls, the commercialization and commoditization of graffiti. And, from the looks of it, this graffiti anarchist isn’t done yet.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.