The Summer of 9five Video

Eyewear brand 9five take a creative approach to promoting their Summer 2011 collection. “The

Fashion
197 0 Comments
Save

Eyewear brand 9five take a creative approach to promoting their Summer 2011 collection. “The Summer of 9five” chronicles a life of Aaron – originally uncouth and lacking direction, it watches his rise and fall from grace. The video certainly creates some memorable moments and integrates nicely with the brand’s overall program of sunglasses.

Read Full Article
Text By
Share this article
Hypebeast Newsroom
Hypebeast Newsroom

Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.

What to Read Next

Air Jordan 9 Low "What The Kilroy" Merges Six Fictional Alter Egos
Footwear

Air Jordan 9 Low "What The Kilroy" Merges Six Fictional Alter Egos

The upcoming low-top release combines the entire 2012 Kilroy Pack into one mismatched silhouette.

Nike Reminisces on the 1996 "Draft Day" With the Kobe 9 Elite Low EM Protro
Footwear

Nike Reminisces on the 1996 "Draft Day" With the Kobe 9 Elite Low EM Protro

Paying homage to the iconic 1996 draft night trade, the gradient-heavy silhouette honors Kobe Bryant’s brief alternate reality in Charlotte.

Saucony and Westside Gunn Announce the Grid Jazz 9 "Awesome God"
Footwear

Saucony and Westside Gunn Announce the Grid Jazz 9 "Awesome God"

The multi-textured collaboration arrives on Westside Gunn Day in honor of the artist’s influential music trilogy.


No Problemo x Le Specs Sculpted Their SS26 Shades Into Summer Statements
Fashion

No Problemo x Le Specs Sculpted Their SS26 Shades Into Summer Statements

The collaborative capsule introduces five sculptural eyewear designs that balance high-speed utility with an alien aesthetic.

Mickey Mouse x BEAMS PLUS Dot Tie
Fashion

Mickey Mouse x BEAMS PLUS Dot Tie

Through BEAMS PLUS’s third collaborative effort with Disney, they take a more subdued approach

Stussy 2011 Summer "Vegas Day Trip" Editorial Video
Fashion

Stussy 2011 Summer "Vegas Day Trip" Editorial Video

Despite residing in a relatively smaller market, the Stussy Las Vegas chapter has done

Nike Basketball Presents BLVD Ice Pop-Up Shop
Footwear Design

Nike Basketball Presents BLVD Ice Pop-Up Shop

Nike Basketball recently opened the doors to a new pop-up shop located in the basketball hotbed

The Hundreds x Doane Paper Utility Notebooks
Design

The Hundreds x Doane Paper Utility Notebooks

The Hundreds join forces with Doane Paper to create the following collection of branded

Blink-182 reveal album title
Music

Blink-182 reveal album title

Following today’s release of their comeback single “Up All Night,” Blink-182 revealed the title

Dam-Funk - We Should Kill All Azzholez (Unreleased)
Music

Dam-Funk - We Should Kill All Azzholez (Unreleased)

Moving forward with Dam-Funk’s continuous flow of unreleased demo downloads, here’s another one


Theophilus London speaks with Fab 5 Freddy
Music

Theophilus London speaks with Fab 5 Freddy

Hip-hop and graffiti pioneer Fab 5 Freddy recently sat down with Theophilus London to discuss

Swizz Beatz - Bonkers
Music

Swizz Beatz - Bonkers

Here’s a new one from Alicia’s main squeeze, as he premieres this brand new record with

N.O.R.E. featuring Pharrell - Like the Way
Music

N.O.R.E. featuring Pharrell - Like the Way

Taken from his EP that dropped in April, here’s the latest visual offering from N.O.R.E. for

Black Lips - New Direction
Music

Black Lips - New Direction

Atlanta’s Black Lips have premiered the third video from their latest album Arabia Mountain.

Mister Keyhole Bracelets
Fashion

Mister Keyhole Bracelets

Mister launches a new series of bracelets, adding further accessories to the San Francisco

Vans 2011 Fall Outdoors Pack
Footwear Fashion

Vans 2011 Fall Outdoors Pack

Vans drops its Outdoors Pack for Fall 2011. Consisting of three distinct designs, the pack

More ▾