Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • Burna Boy
  • On Cloudmonster
  • On
  • Fall/Winter 2026
  • collaborations
  • Collaboration
  • Marmot
Drops Shop

The Frame: Giorgio Armani Eyewear by Yvan Rodic

Face Hunter street snap photographer Yvan Rodic takes charge with this new campaign video for

Fashion
347 0   Comments
Prefer Hypebeast on Google
Save

Face Hunter street snap photographer Yvan Rodic takes charge with this new campaign video for Giorgio Armani and its “Frames of Life” eyewear collection. Simple and artsy, the short film highlights a variety of key frame styles from the Italian label’s new collection, while bringing each design to life on the face of various chosen models. Enjoy!

Read Full Article

What to Read Next

Dario Vitale Appointed Creative Director of Emporio Armani and Giorgio Armani Accessories
Fashion

Dario Vitale Appointed Creative Director of Emporio Armani and Giorgio Armani Accessories
The former Miu Miu and Versace designer takes on a dual role marking the house’s first external creative hire since the passing of Giorgio Armani.
By /
570    0   Comments
Save
Giorgio Armani to Design Official Suits for Juventus's 2026-27 Season
Fashion

Giorgio Armani to Design Official Suits for Juventus's 2026-27 Season
Through their ongoing partnership, the two Italian icons deliver fluid lines and sophisticated silhouettes.
By /
806    0   Comments
Save
KITH Unites Giorgio Armani and ASICS for a Tri-Branded GEL-Mai 0.1
Footwear

KITH Unites Giorgio Armani and ASICS for a Tri-Branded GEL-Mai 0.1
Unveiled in Marrakech, the high-fashion athletic crossover pairs shaggy grey suede with exposed navy GEL units.
By /
7.6K    1   Comments
Save
Giorgio Armani Leans Into a Lax & Leisurely SS27
Fashion

Giorgio Armani Leans Into a Lax & Leisurely SS27
Relaxed silhouettes and cooling materials call for a coastal summer, as seen in linen trousers, breezy mesh knitwear, and lightweight tailoring.
By /
1.7K    0   Comments
Save
Shubhankar Ray & Eckart Maise: The Return of Jean Prouvé Through G-Star and Vitra
Design

Shubhankar Ray & Eckart Maise: The Return of Jean Prouvé Through G-Star and Vitra
The idea of collaboration comes as no surprise to the frequenters of HYPEBEAST. One of the most
By /
75    0   Comments
Save
The Talks: Interview with Tom Ford
Fashion

The Talks: Interview with Tom Ford
The Talks highlights fashion designer Tom Ford as its latest interview subject. Below is an
By /
431    0   Comments
Save
COMME des GARCONS GOOD DESIGN SHOP

COMME des GARCONS GOOD DESIGN SHOP
COMME des GARCONS will be opening up its GOOD DESIGN SHOP on July 22, 2011. Located on the
By /
1.0K    0   Comments
Save
T&F Slack Shoemakers London 2011 Fall/Winter Collection
Footwear Fashion

T&F Slack Shoemakers London 2011 Fall/Winter Collection
T&F Slack Shoemakers offers a collection of unique, head-turning styles for Fall/Winter 2011.
By /
471    0   Comments
Save
London Undercover Festival Umbrellas
Fashion

London Undercover Festival Umbrellas
London Undercover recently launched a special collection of their Festival Umbrellas, made
By /
114    0   Comments
Save
Victorinox Swiss Army Original Watch
Watches

Victorinox Swiss Army Original Watch
Professional Watches gives us a quick look into the new Victorinox Swiss Army Original
By /
1.1K    0   Comments
Save
Nike Air Magma 2011 Fall Collection
Footwear Fashion

Nike Air Magma 2011 Fall Collection
The Air Magma returns in a set of smooth leather colorways for Fall 2011. A change up from the
By /
548    0   Comments
Save
Drake cosigns Kreayshawn
Music

Drake cosigns Kreayshawn
Arguably one of the most discussed about new artists, Kreayshawn has caused plenty of raised
By /
228    0   Comments
Save
Sean Landers and Richard Phillips Surfboards
Art

Sean Landers and Richard Phillips Surfboards
As part of Gilt Groupe’s site-wide “Surf’s Up” summer sale launching today, the online flash
By /
143    0   Comments
Save
Jeremy Scott x adidas Originals by Originals JS Streetball
Footwear Fashion

Jeremy Scott x adidas Originals by Originals JS Streetball
Jeremy Scott’s latest release for the adidas Originals by Originals program comes in the form
By /
1.6K    0   Comments
Save
DJ Khaled featuring Mary J. Blige, Fabolous & Jadakiss - It Ain’t Over Til It’s Over
Music

DJ Khaled featuring Mary J. Blige, Fabolous & Jadakiss - It Ain’t Over Til It’s Over
In support of yesterday’s release of his new We The Best Forever LP, DJ Khaled stopped by 106 &
By /
240    0   Comments
Save
Apple Thunderbolt Display
Tech & Gadgets

Apple Thunderbolt Display
Today Apple unveiled the new Apple Thunderbolt Display, the world’s first display with
By /
378    0   Comments
Save
More ▾