Desiree Elyda for Primitive "Have A Yummy Summer" Video

Primitive welcomes another seasonal campaign with the steamy approach we’ve become so quickly

Fashion
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Primitive welcomes another seasonal campaign with the steamy approach we’ve become so quickly acquainted with. This time around, the Encino staple features Desiree Elyda as its cover girl for a video shoot dubbed “Have A Yummy Summer.” Look for Primitive’s Summer 2011 line to drop this weekend in-store, with more insight and images into the campaign available here.

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