BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i, the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts – a focus on sustainability throughout the value chain and a range of complementary mobility services. Seen above is the newly released concept video highlighting the BMW i3 and i8 concept vehicles. Further information regarding BMW i is available here.
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