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THE NORTH FACE PURPLE LABEL prepare for the summer season with a new series of bags featuring colorful, fun and playful prints. Working with a birds and butterflies theme, the storied outdoors brand develops new interpretations of their staple silhouettes, including two options in the medium daypack, waist pack, medium tote, small tote and wallet. In total, ten different products were produced for the collection, which is now available for purchase through Japanese retailer nanamica.