Big Boi Launches Label with His Daughter

Interesting news from Big Boi arrive to us today as the OutKast rapper announced that he and his 16-year-old daughter, Jordan, have launched a record label named Purple Kidz. In a conversation with Billboard, he unveiled that the imprint will boast a roster of younger artists that will attract listeners of all ages. Father and daughter will function as sole partners.

“My daughter just turned 16 years old, and you can see it on MTV’s ['My Super Sweet Sixteen'], where they get cars, and things that depreciate and just don’t mean nothing. I wanted to give my child something that she can grow and build and nurture. So I gave her her own label.”

The label’s first signee is Gabbie Rae, a 12-year-old singer who has appeared on The Tyra Banks Show. What are your thoughts on this?