Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Collaboration
  • SUBU
  • Birkenstock
  • Beams Boy
  • HBX
  • District Vision
  • Ronnie Fieg
DropsShop

SoLost: Billy Reid at Home in Alabama

Earning several accolades from various American fashion institutions, Billy Reid has remained

Fashion
149 0 Comments
Save

Earning several accolades from various American fashion institutions, Billy Reid has remained humble and close to his roots despite being considered one of the biggest menswear designers in America. SoLost take a trip to Reid’s current base of operations in Florence, Alabama where the designer speaks about his setup as well as his reasoning behind setting up shop away from the hustle and bustle of traditional fashion hubs.

Source: ONEEIGHTNINE

Read Full Article

What to Read Next

Billie Eilish To Make Her Feature Acting Debut in ‘The Bell Jar’
Entertainment

Billie Eilish To Make Her Feature Acting Debut in ‘The Bell Jar’

The GRAMMY winner will take the lead in a new adaptation of Sylvia Plath’s 1963 novel.
By /
519   0 Comments
Save
Harry Styles Channels Action Star Fantasy in "American Girls" Music Video
Music

Harry Styles Channels Action Star Fantasy in "American Girls" Music Video

The Grammy-winning pop star avoids death-defying stunts in a cinematic, highly meta exploration of celebrity and loneliness.
By /
789   0 Comments
Save
How Grown Alchemist Brought the Ultimate Reset to Festival Season
Fashion

How Grown Alchemist Brought the Ultimate Reset to Festival Season

Presented by Grown Alchemist
With its bespoke sensory spa activation at Tomorrowland in Belgium.
Presented by Grown Alchemist /
635   0 Comments
Save
Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship
Fashion

Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship

In a new episode of Shop Talk, skater and Thames founder Blondey McCoy walks us through the label’s new flagship and the references packed into every fixture. As he puts it: “It’s very important to look delicious.”
By /
2.4K   0 Comments
Save
Hedi Slimane Fashion Diary Update
Art

Hedi Slimane Fashion Diary Update

Hedi Slimane offers the following update into his latest photographic exploits. A series of
By /
1.1K   0 Comments
Save
XV featuring Jazmine Sullivan & Sez Batters - Famous
Music

XV featuring Jazmine Sullivan & Sez Batters - Famous

Due to the mass appeal of his clever wordplay, X to the V is cementing his rising status within
By /
191   0 Comments
Save
Cults - Abducted
Music

Cults - Abducted

While their highly-anticipated debut album is underway, Brooklyn to San Diego duo Cults tease
By /
303   0 Comments
Save
Y-3 2011 Spring/Summer Collection Lookbook
Fashion

Y-3 2011 Spring/Summer Collection Lookbook

With a number of Y-3 products from this season highlighted, here’s a look into the overall
By /
435   0 Comments
Save
Rihanna, Eminem, Lady Gaga Lead Billboard Music Awards
Music

Rihanna, Eminem, Lady Gaga Lead Billboard Music Awards

The nominations for this year’s Billboard Music Awards have been announced. Rihanna reigns
By /
192   0 Comments
Save
UNDFTD x PUMA Clyde Collection Launch @ Dover Street Market Recap
Footwear

UNDFTD x PUMA Clyde Collection Launch @ Dover Street Market Recap

UNDFTD has been the cornerstone in helping push the PUMA Clyde through an all-new collaboration
By /
332   0 Comments
Save
Cult of Stacks Art Show @ FTC

Cult of Stacks Art Show @ FTC

FTC has had a busy 2011 already as the iconic San Francisco skate brand celebrate their 25th
By /
332   0 Comments
Save
Bei Maejor featuring J. Cole - Trouble
Music

Bei Maejor featuring J. Cole - Trouble

Bei Maejor steps back onto the scene with J. Cole in “Trouble.” Setting the mood right for the
By /
119   0 Comments
Save
DRMTM Japan Relief T-Shirt
Fashion

DRMTM Japan Relief T-Shirt

As one of the many brands who have had strong ties to Japan, the events of last month’s
By /
633   0 Comments
Save
Leica Portrait: Ralph Gibson
Fashion

Leica Portrait: Ralph Gibson

Leica’s new portrait series speaks with several of its brand’s ambassadors including
By /
498   0 Comments
Save
Foo Fighters - Rope (Live on Letterman)
Music

Foo Fighters - Rope (Live on Letterman)

Last night the Foo Fighters took center stage on Letterman and performed a special 90-minute
By /
120   0 Comments
Save
Twin Shadow - At My Heels
Music

Twin Shadow - At My Heels

Following the impressive album release, here is the first official video from that project to
By /
150   0 Comments
Save
More ▾