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On Wednesday, March 30, New Balance hosted an event at MPE Penthouse in New York City for “the CUSTOM 574.” Celebrating the launch of its “the CUSTOM 574″ microsite, New Balance invited DJ Mars to provide music and even allowed guests to test out the new website feature before its official launch today. All sneakers customized and ordered through “the CUSTOM 574″ shop will be made in the United States.
Photography: Stephen Wordie for HYPEBEAST