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Following the launch of New Balance’s Custom US574 initiative in New York, the brand further highlights the importance of its made in America customization process. New Balance’s Norridgewock, Maine factory handles roughly 25% of all New Balance “Made in the US” shoes as the customization process allows you several choices for design such as suedes, meshes, laces, logos and mid and outsoles. Head over to New Balance’s microsite to customize your pair of 574s.