I.T Hysan Store Opening

2010 witnessed Hong Kong trendsetter and fashion leader I.T’s fierce expansion on Ice House Street and Wyndham Street in Central with an astounding portfolio of young Japanese brands, its in-house brands emerging on the international runway and the launch of I.T Beijing Market. Shortly after the turn of 2011, I.T has already put a huge step forward by announcing the launch of its Hysan One store, housing I.T, I.T Men, i.t, BAPE and varied in-house brands, as well as a one-of-a-kind exhibition site connecting shoppers to the latest news in art and fashion. The four-story, 25,000 sq. ft. store is masterminded by renowned designer Masamichi Katayama from Wonderwall Inc. Exquisiteness and elegance are blended together to raise this artistic, diverse architecture, embraced by black, sleek walls divided by glass displays framed by wood-patterned cement panels. The entire I.T Hysan One is divided into varied shops, each with individual designs to enhance an eye-dazzling shopping journey.

I.T Hysan
1 Hysan Ave.
Causeway Bay
Hong Kong

Photography: HYPEBEAST