Beats by Dre to Partner with Chrysler

Intending to gain a broader appeal, Chrysler Group and Beats by Dr. Dre announced a new partnership this past Wednesday. Thus, Dre’s guaranteed studio quality sound technology will be available for the all-new Chrysler 300S vehicle. The legendary beatsmith and Interscope chairman Jimmy Iovine worked side-by-side with an engineering team at Chrysler to create the 10-speaker audio system. This alliance follows the automotive brand’s recent approach to Eminem’s Marshall Mathers Foundation, for the “Imported from Detroit” T-shirts which geared towards local communities. Oliver Francois, president and CEO of Chrysler Brand, commented the deal as followed:

“Beats By Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended.”

What are your thoughts on this union?

Source: XXL