If you have been following The Hundreds brand for the past few years, you’ve most likely witnessed the streetwear label mature its initial T-shirt lineup to include an incredibly extensive product range. In recent seasons, the Los Angeles-based label has been working on developing its The Hundreds Footwear program. Today, the label unveils its latest silhouette titled the “Hoya.” The shoe’s inaugural iterations arrive with two unique colorways designed by founders Ben and Bobby Hundreds. Released in a limited run of 100 pairs each, the athletically-geared Hoya silhouette also kicks off the official launch of The Hundreds “Red Box” shoes – an exclusive line of limited distribution footwear releases that come packaged in a unique red Jags box with a matching red insole. Each pair is individually numbered via a special laser-etching on the heel tag.
In honor of the keystone event, Ben and Boddy are holding a special contest that challenges fans to vote for which Hoya colorway they believe was designed by Ben and which was curated by Bobby Hundreds. Head over to The Hundreds Facebook page to cast your vote.