UVU 2012 Collection Preview

Technical sportswear brand UVU offers a look into their forthcoming debut release slated for early

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Fashion
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Technical sportswear brand UVU offers a look into their forthcoming debut release slated for early 2012. With the phrase “Extreme Craftsmanship” properly positioned under the brand’s logo, UVU is the result of two years of research and development, gaining a better understanding of running, environmental conditions, product engineering, material science and athletic insight. This luxury brand’s product line follows a rigorous three-step testing program; starting with a 120km run, followed by exposure to Antarctica’s harsh conditions and finally, a race test at UVU’s North Pole Marathon. Designed to enable any athlete to move freely, breathe, function on the run, and perform through fatigue as well as any weather condition, this collection will appeal to those who treat life and sport with the same competitive verve. Starting in early 2012, UVU will be available exclusively online and in some of the world’s leading luxury outlets.

Photography: Ravi Sidhu/HYPEBEAST

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