Lana Del Rey performs new single "Born 2 Die" in Paris

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</p> <p>Interscope’s newest prized possession Lana Del Rey is now overseas, cultivating her fan base, before she heads back to the studio in preparation of her upcoming project. While in Paris last night, the pouty singer performed her next single, “Born 2 Die,” which she has already revealed, an accommodating video is coming soon. It will be interesting to see if this drop can match the buzz from “Video Games” and “Blue Jeans.”</p> <div class="show-article"> <a href="#" class="show-article-btn btn btn-block" ga-on="click" ga-event-category="full article button" ga-event-action="click" > Read Full Article </a> </div> </div> <footer> <div class="article-email-signup-wrapper impression-tracker" ga-impression-event-category="Article Newsletter Signup" ga-impression-event-action="impression" ga-impression-event-label="view" > <h3>We got you covered. 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text">Comments</a></span></span></div></div></div></div></div> <hr/> <div id="post-6240230" class="post-box " data-permalink="https://hypebeast.com/2024/2/lana-del-rey-country-album-lasso-announcement" data-title="Lana Del Rey Is Coming Out With a Country Album 'Lasso'" data-post-box data-layer-item-id="6240230" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2024/2/lana-del-rey-country-album-lasso-announcement" class="thumbnail" title="Lana Del Rey Is Coming Out With a Country Album 'Lasso'" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2024%2F02%2Flana-del-rey-country-album-lasso-announcement-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2024%2F02%2Flana-del-rey-country-album-lasso-announcement-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img 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><h2><span>Lana Del Rey Is Coming Out With a Country Album 'Lasso'</span></h2></a></div><div class="post-box-content-excerpt"> The singer said she’s been working with Jack Antonoff on the LP over the past four years. </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/sarahkearns">Sarah Kearns</a></span></span><span class="divider">/</span><span class="time"><time >Feb 1, 2024</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Feb 1, 2024</time></span><div class="post-box-stats"><hype-count :count="2193" :color="'sprite-hype-flame-grey'" :breakpoint="'lg'"><span class="hype-count"><span class="sprite flame sprite-hype-flame-grey"></span> 2,193 Hypes </span></hype-count><span class="divider">  </span><span class="comment-count"><span class="disqus-comment-count" data-n-comments="2" ><span 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data-permalink="https://hypebeast.com/2024/2/lana-del-rey-blue-skies-cover-stream-listen" data-title="Hear Lana Del Rey Cover Irving Berlin’s “Blue Skies” for Apple TV's 'The New Look'" data-post-box data-layer-item-id="6247797" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2024/2/lana-del-rey-blue-skies-cover-stream-listen" class="thumbnail" title="Hear Lana Del Rey Cover Irving Berlin’s “Blue Skies” for Apple TV's 'The New Look'" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2024%2F02%2Flana-del-rey-blue-skies-the-new-look-cover-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2024%2F02%2Flana-del-rey-blue-skies-the-new-look-cover-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2024%2F02%2Flana-del-rey-blue-skies-the-new-look-cover-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2024%2F02%2Flana-del-rey-blue-skies-the-new-look-cover-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2024%2F02%2Flana-del-rey-blue-skies-the-new-look-cover-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Hear Lana Del Rey Cover Irving Berlin’s “Blue Skies” for Apple TV's 'The New Look'" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories"><a href="https://hypebeast.com/music" class="category category-music" title="Music">Music</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2024/2/lana-del-rey-blue-skies-cover-stream-listen" class="title" title="Hear Lana Del Rey Cover Irving Berlin’s “Blue Skies” for Apple TV's 'The New Look'" ><h2><span>Hear Lana Del Rey Cover Irving Berlin’s “Blue Skies” for Apple TV's 'The New Look'</span></h2></a></div><div class="post-box-content-excerpt"> The first 3 episodes of ‘The New Look’ are out for streaming now. </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/sarahkearns">Sarah Kearns</a></span></span><span class="divider">/</span><span class="time"><time >Feb 14, 2024</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Feb 14, 2024</time></span><div class="post-box-stats"><hype-count :count="710" :color="'sprite-hype-flame-grey'" :breakpoint="'lg'"><span class="hype-count"><span class="sprite flame sprite-hype-flame-grey"></span> 710 Hypes </span></hype-count><span class="divider">  </span><span class="comment-count"><span 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class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/huf-2011-holiday-plantlife-socks" class="title" title="HUF 2011 Holiday Plantlife Socks" ><h2><span>HUF 2011 Holiday Plantlife Socks</span></h2></a></div><div class="post-box-content-excerpt"> Continuing its Plantlife theme last seen in a taut Fall 2011 collection, HUF reinterprets the </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/alexmaeland">Alex Maeland</a></span></span><span class="divider">/</span><span class="time"><time >Nov 9, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 9, 2011</time></span><div class="post-box-stats"><hype-count :count="122" :color="'sprite-hype-flame-grey'" :breakpoint="'lg'"><span class="hype-count"><span 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class="post-box-content-categories"><a href="https://hypebeast.com/music" class="category category-music" title="Music">Music</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/pollyn-sometimes-you-just-know-video" class="title" title="Pollyn "Sometimes You Just Know" Video" ><h2><span>Pollyn "Sometimes You Just Know" Video</span></h2></a></div><div class="post-box-content-excerpt"> Los Angeles musical trio Pollyn releases their second single from the latest album, Living in </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/denise-taw">Denise Taw</a></span></span><span class="divider">/</span><span class="time"><time >Nov 9, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 9, 2011</time></span><div class="post-box-stats"><hype-count :count="75" 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2011</time></span><div class="post-box-stats"><hype-count :count="409" :color="'sprite-hype-flame-grey'" :breakpoint="'lg'"><span class="hype-count"><span class="sprite flame sprite-hype-flame-grey"></span> 409 Hypes </span></hype-count><span class="divider">  </span><span class="comment-count"><span class="disqus-comment-count" data-n-comments="0" ><span class="sprite sprite-comments"></span><a href="https://hypebeast.com/2011/11/beams-x-clarks-desert-boot" class="count">0</a><span> </span><a href="https://hypebeast.com/2011/11/beams-x-clarks-desert-boot" class="d-none d-md-inline text">Comments</a></span></span></div></div></div></div></div> <hr/> <div id="post-366922" class="post-box " data-permalink="https://hypebeast.com/2011/11/toykio-x-nike-sportswear-destroyer-jacket" data-title="Toykio x Nike Sportswear Destroyer Jacket" data-post-box data-layer-item-id="366922" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/toykio-x-nike-sportswear-destroyer-jacket" class="thumbnail" title="Toykio x Nike Sportswear Destroyer Jacket" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Ftoykio-nike-sportswear-destroyer-jacket-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Ftoykio-nike-sportswear-destroyer-jacket-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Ftoykio-nike-sportswear-destroyer-jacket-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Ftoykio-nike-sportswear-destroyer-jacket-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Ftoykio-nike-sportswear-destroyer-jacket-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Toykio x Nike Sportswear Destroyer Jacket" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/toykio-x-nike-sportswear-destroyer-jacket" class="title" title="Toykio x Nike Sportswear Destroyer Jacket" ><h2><span>Toykio x Nike Sportswear Destroyer Jacket</span></h2></a></div><div class="post-box-content-excerpt"> One of the most coveted outerwear pieces over the past couple of years has been Nike’s Destroyer </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/jonathan-sawyer">Jonathan Sawyer</a></span></span><span class="divider">/</span><span class="time"><time >Nov 9, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 9, 2011</time></span><div class="post-box-stats"><hype-count :count="682" :color="'sprite-hype-flame-grey'" :breakpoint="'lg'"><span class="hype-count"><span class="sprite flame sprite-hype-flame-grey"></span> 682 Hypes </span></hype-count><span class="divider">  </span><span class="comment-count"><span class="disqus-comment-count" data-n-comments="0" ><span class="sprite sprite-comments"></span><a href="https://hypebeast.com/2011/11/toykio-x-nike-sportswear-destroyer-jacket" class="count">0</a><span> </span><a href="https://hypebeast.com/2011/11/toykio-x-nike-sportswear-destroyer-jacket" class="d-none d-md-inline text">Comments</a></span></span></div></div></div></div></div> <hr/> <div class="d-sm-none" style="margin-top: 25px;"> <div class="row justify-content-center d-sm-none"> <div class="inner-container"> <div class="inner-content"> <div data-adunit="HB_EN_BREAK" class="bottom-unit prod adunit mobile-ad d-sm-none ad-collapse lazy-load" data-dimensions="300x250,100x100" data-size-mapping="mobile-mrec" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["music","hypetrak","lana-del-rey"],"HBSitePage":"0","HBSiteLang":"en","country":"us","region":"naam","subRegion":"","HBArticle":1468454,"HBBlacklist":"0","adPosition":["bottom"]}'></div> </div> </div> </div> <hr> </div> </div> <div class="col-aside d-none d-md-flex primary-sidebar"> <div class="sidebar"> <div class="sticky-ad"> <div data-adunit="HBEN_BTF_SIDE" class="prod adunit skyscraper page- lazy-load" data-dimensions="300x600,300x250" data-size-mapping="" data-sortable="true" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["music","hypetrak","lana-del-rey"],"HBSitePage":"0","HBSiteLang":"en","country":"us","region":"naam","subRegion":"","HBArticle":1468454,"HBBlacklist":"0","adPosition":["bottom"],"sortable":"true"}'></div> </div> </div> </div> </div> </div> <div class="container-fluid section"> <div class="row"> <div class="col"> <div id="post-1468458" class="post-box " data-permalink="https://hypebeast.com/2011/11/heavy-d-passes-away-at-44" data-title="Heavy D passes away at 44" data-post-box data-layer-item-id="1468458" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/heavy-d-passes-away-at-44" class="thumbnail" title="Heavy D passes away at 44" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2Fht%2F2011%2F11%2Fheavyd-crop.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2Fht%2F2011%2F11%2Fheavyd-crop.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2Fht%2F2011%2F11%2Fheavyd-crop.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2Fht%2F2011%2F11%2Fheavyd-crop.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2Fht%2F2011%2F11%2Fheavyd-crop.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Heavy D passes away at 44" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories"><a href="https://hypebeast.com/music" class="category category-music" title="Music">Music</a><span> </span></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/heavy-d-passes-away-at-44" class="title" title="Heavy D passes away at 44" ><h2><span>Heavy D passes away at 44</span></h2></a></div><div class="post-box-content-excerpt"> Very sad news has struck the world of music today. As TMZ.com and numerous other sources are </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/mattmorris">Matt Morris</a></span></span><span class="divider">/</span><span class="time"><time >Nov 8, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 8, 2011</time></span><div class="post-box-stats"><hype-count :count="98" :color="'sprite-hype-flame-grey'" :breakpoint="'lg'"><span class="hype-count"><span class="sprite flame sprite-hype-flame-grey"></span> 98 Hypes </span></hype-count><span class="divider">  </span><span class="comment-count"><span class="disqus-comment-count" data-n-comments="0" ><span class="sprite sprite-comments"></span><a href="https://hypebeast.com/2011/11/heavy-d-passes-away-at-44" class="count">0</a><span> </span><a href="https://hypebeast.com/2011/11/heavy-d-passes-away-at-44" class="d-none d-md-inline text">Comments</a></span></span></div></div></div></div></div> <hr/> <div id="post-366212" class="post-box " data-permalink="https://hypebeast.com/2011/11/nexusvii-nex-wcs-windstopper-sc-coat" data-title="NEXUSVII NEX-WCS WINDSTOPPER SC - COAT" data-post-box data-layer-item-id="366212" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/nexusvii-nex-wcs-windstopper-sc-coat" class="thumbnail" title="NEXUSVII NEX-WCS WINDSTOPPER SC - COAT" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fnexusvii-nex-wcs-windstopper-sc-coat-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fnexusvii-nex-wcs-windstopper-sc-coat-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fnexusvii-nex-wcs-windstopper-sc-coat-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fnexusvii-nex-wcs-windstopper-sc-coat-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fnexusvii-nex-wcs-windstopper-sc-coat-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="NEXUSVII NEX-WCS WINDSTOPPER SC - COAT" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/nexusvii-nex-wcs-windstopper-sc-coat" class="title" title="NEXUSVII NEX-WCS WINDSTOPPER SC - COAT" ><h2><span>NEXUSVII NEX-WCS WINDSTOPPER SC - COAT</span></h2></a></div><div class="post-box-content-excerpt"> Arriving a little over a month after its initial NEX-WCS 10th Anniversary preview, NEXUSVII unveil </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/alexmaeland">Alex Maeland</a></span></span><span class="divider">/</span><span class="time"><time >Nov 8, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 8, 2011</time></span><div class="post-box-stats"><hype-count :count="295" :color="'sprite-hype-flame-grey'" :breakpoint="'lg'"><span class="hype-count"><span class="sprite flame sprite-hype-flame-grey"></span> 295 Hypes </span></hype-count><span class="divider">  </span><span class="comment-count"><span class="disqus-comment-count" data-n-comments="0" ><span class="sprite sprite-comments"></span><a href="https://hypebeast.com/2011/11/nexusvii-nex-wcs-windstopper-sc-coat" class="count">0</a><span> </span><a href="https://hypebeast.com/2011/11/nexusvii-nex-wcs-windstopper-sc-coat" class="d-none d-md-inline text">Comments</a></span></span></div></div></div></div></div> <hr/> <div id="post-365753" class="post-box " data-permalink="https://hypebeast.com/2011/11/postalco-camera-case-brown" data-title="POSTALCO Camera Case Brown" data-post-box data-layer-item-id="365753" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/postalco-camera-case-brown" class="thumbnail" title="POSTALCO Camera Case Brown" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpostalco-camera-case-brown-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpostalco-camera-case-brown-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpostalco-camera-case-brown-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpostalco-camera-case-brown-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpostalco-camera-case-brown-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="POSTALCO Camera Case Brown" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/postalco-camera-case-brown" class="title" title="POSTALCO Camera Case Brown" ><h2><span>POSTALCO Camera Case Brown</span></h2></a></div><div class="post-box-content-excerpt"> Brooklyn stationary and paper company POSTALCO has been known for creating wonderful paper goods </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/denise-taw">Denise Taw</a></span></span><span class="divider">/</span><span class="time"><time >Nov 8, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 8, 2011</time></span><div class="post-box-stats"><hype-count :count="269" :color="'sprite-hype-flame-grey'" :breakpoint="'lg'"><span class="hype-count"><span class="sprite flame sprite-hype-flame-grey"></span> 269 Hypes </span></hype-count><span class="divider">  </span><span class="comment-count"><span class="disqus-comment-count" data-n-comments="0" ><span class="sprite sprite-comments"></span><a href="https://hypebeast.com/2011/11/postalco-camera-case-brown" class="count">0</a><span> </span><a href="https://hypebeast.com/2011/11/postalco-camera-case-brown" class="d-none d-md-inline text">Comments</a></span></span></div></div></div></div></div> <hr/> <div id="post-365569" class="post-box " data-permalink="https://hypebeast.com/2011/11/alexander-mcqueen-beijing-store-opening" data-title="Alexander McQueen Beijing Store Opening" data-post-box data-layer-item-id="365569" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/alexander-mcqueen-beijing-store-opening" class="thumbnail" title="Alexander McQueen Beijing Store Opening" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Falexander-mcqueen-beijing-store-opening-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Falexander-mcqueen-beijing-store-opening-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Falexander-mcqueen-beijing-store-opening-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Falexander-mcqueen-beijing-store-opening-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Falexander-mcqueen-beijing-store-opening-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Alexander McQueen Beijing Store Opening" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/alexander-mcqueen-beijing-store-opening" class="title" title="Alexander McQueen Beijing Store Opening" ><h2><span>Alexander McQueen Beijing Store Opening</span></h2></a></div><div class="post-box-content-excerpt"> British brand Alexander McQueen partners up with Hong Kong retailer JOYCE for the opening of its </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/denise-taw">Denise Taw</a></span></span><span class="divider">/</span><span class="time"><time >Nov 8, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 8, 2011</time></span><div class="post-box-stats"><hype-count :count="260" :color="'sprite-hype-flame-grey'" :breakpoint="'lg'"><span class="hype-count"><span class="sprite flame sprite-hype-flame-grey"></span> 260 Hypes </span></hype-count><span class="divider">  </span><span class="comment-count"><span class="disqus-comment-count" data-n-comments="0" ><span class="sprite sprite-comments"></span><a href="https://hypebeast.com/2011/11/alexander-mcqueen-beijing-store-opening" class="count">0</a><span> </span><a href="https://hypebeast.com/2011/11/alexander-mcqueen-beijing-store-opening" class="d-none d-md-inline text">Comments</a></span></span></div></div></div></div></div> <hr/> <div id="post-365094" class="post-box " data-permalink="https://hypebeast.com/2011/11/beta-unit-2012-springsummer-preview-project" data-title="BETA UNIT 2012 Spring/Summer Preview @ PROJECT" data-post-box data-layer-item-id="365094" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/beta-unit-2012-springsummer-preview-project" class="thumbnail" title="BETA UNIT 2012 Spring/Summer Preview @ PROJECT" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeta-unit-2012-spring-summer-preview-project-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeta-unit-2012-spring-summer-preview-project-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeta-unit-2012-spring-summer-preview-project-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeta-unit-2012-spring-summer-preview-project-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeta-unit-2012-spring-summer-preview-project-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="BETA UNIT 2012 Spring/Summer Preview @ PROJECT" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/beta-unit-2012-springsummer-preview-project" class="title" title="BETA UNIT 2012 Spring/Summer Preview @ PROJECT" ><h2><span>BETA UNIT 2012 Spring/Summer Preview @ PROJECT</span></h2></a></div><div class="post-box-content-excerpt"> As California’s BETA UNIT enters production of its eighth collection, we take a look at the brand’s </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/jonathan-sawyer">Jonathan Sawyer</a></span></span><span class="divider">/</span><span class="time"><time >Nov 8, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 8, 2011</time></span><div class="post-box-stats"><hype-count :count="100" :color="'sprite-hype-flame-grey'" :breakpoint="'lg'"><span class="hype-count"><span class="sprite flame sprite-hype-flame-grey"></span> 100 Hypes </span></hype-count><span class="divider">  </span><span class="comment-count"><span class="disqus-comment-count" data-n-comments="0" ><span class="sprite sprite-comments"></span><a href="https://hypebeast.com/2011/11/beta-unit-2012-springsummer-preview-project" class="count">0</a><span> </span><a href="https://hypebeast.com/2011/11/beta-unit-2012-springsummer-preview-project" class="d-none d-md-inline text">Comments</a></span></span></div></div></div></div></div> <hr/> <a class="hb-btn hb-btn-block btn-lg load-more-btn" rel="nofollow" href="https://hypebeast.com/next-posts/1468454/page/2?type=post"> More ▾ </a> </div> <div class="col-aside d-none d-md-flex primary-sidebar"> <div class="sidebar"> <div class="sticky-ad"> <div data-adunit="HBEN_BTF_SIDE" class="prod adunit skyscraper page- lazy-load" data-dimensions="300x600,300x250" data-size-mapping="" data-sortable="true" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["music","hypetrak","lana-del-rey"],"HBSitePage":"0","HBSiteLang":"en","country":"us","region":"naam","subRegion":"","HBArticle":1468454,"HBBlacklist":"0","adPosition":["bottom"],"sortable":"true"}'></div> </div> </div> </div> </div> </div> </div> </div> <div id="hb-fullscreen-gallery-container" class="cover-screen"> <header class="container-fluid"> <div class="title"> <span class="title">Lana Del Rey performs new single "Born 2 Die" in Paris </span> </div> <div class="gallery-control-btn-container"> <span class="page-index"></span> <a href="javascript: void(0);" class="close-btn"> <svg width="25" height="25"> <line y2="100%" x2="0" y1="0" x1="100%" stroke-width="1.1"></line> <line y2="100%" x2="100%" y1="0%" x1="0%" stroke-width="1.1"></line> </svg> </a> </div> </header> <div class="fullscreen-gallery-wrapper container-fluid"> <section 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:props='{"opened":true}'> <template #trigger><h6>Sections</h6></template></component></li><li class="mobile-menu-item-more mobile-menu-item"><component is="mobile-sections-non-collapsible" id="more" :data='{"sections":{"videos":{"label":"Videos","url":"https:\/\/hypebeast.com\/videos","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"videos"}},"magazine":{"label":"Magazine","url":"https:\/\/hypebeast.com\/magazine","mobile":{"component":"mobile-block","props":{"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"magazine"}}},"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"magazine"}},"hb100":{"label":"Hypebeast100","url":"https:\/\/hypebeast.com\/hb100","mobile":{"component":"mobile-block","props":{"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"hb100"}}},"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast100"}},"newsletters":{"label":"Newsletter","url":"https:\/\/hypebeast.com\/newsletter?source=Newsletter%20Footer","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"newsletter"}},"app":{"label":"Download 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#trigger><h6>Brands</h6></template></component></li><li class="mobile-menu-item-store mobile-menu-item"><component is="mobile-sections-non-collapsible" id="store" :data='{"sections":[{"label":"Men","url":"https:\/\/hbx.com\/men","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"men"}},{"label":"Women","url":"https:\/\/hbx.com\/women","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"women"}},{"label":"Life","url":"https:\/\/hbx.com\/life","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"life"}},{"label":"Golf","url":"https:\/\/hbx.com\/golf","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"golf"}},{"label":"Archives","url":"https:\/\/hbx.com\/archives","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"archives"}},{"label":"Sale","url":"https:\/\/hbx.com\/sale","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"sale"}}]}' :props='{"opened":true}'> <template #trigger><h6>Store</h6></template></component></li><li class="mobile-menu-item-elsewhere mobile-menu-item"><component is="mobile-sections-non-collapsible" id="elsewhere" :data='{"sections":{"hypebeast":{"label":"Hypebeast","url":"https:\/\/hypebeast.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast"}},"hypeart":{"label":"Hypeart","url":"https:\/\/hypeart.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypeart"}},"hypemaps":{"label":"Hypemaps","url":"https:\/\/hypemaps.com","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypemaps"}},"hypebae":{"label":"Hypebae","url":"https:\/\/hypebae.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebae"}},"hbx":{"label":"HBX","url":"https:\/\/hbx.com?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=hypebeast.com_top_area_button","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hbx"}}}}' :props='{"opened":true}'> <template #trigger><h6>Elsewhere</h6></template></component></li><li class="mobile-menu-item-about mobile-menu-item"><component is="mobile-sections-non-collapsible" id="about" :data='{"sections":[{"label":"Hypebeast Group","url":"https:\/\/hypebeast.ltd\/profile","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast_group"}},{"label":"Newsroom","url":"https:\/\/hypebeast.ltd\/press","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"newsroom"}},{"label":"Investors","url":"https:\/\/hypebeast.ltd\/investors","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"investors"}},{"label":"Contact 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<div id="bottom-ad" class="showAd" style="font-size: 2px;"> </div> </div> <div id="newsletter-popup-fullscreen" class="newsletter-popup-modal"> <div class="newsletter-popup-content-inner"> <div class="modal-close-btn"> <img src="https://hypebeast.com/dist/hypebeast/images/icons/close_white@2x.f1bb1e95.png"/> </div> <div id="editorial-newsletter" class="impression-tracker" ga-impression-event-category="newsletter / popup" ga-impression-event-action="impressions_newsletter" ga-impression-event-label="#" > <div class="wrapper"> <header> <span>We got you covered. Don’t miss out on the latest news by signing up for our newsletters.</span> </header> <p class="update"></p> <p class="intro"></p> <form id="sidebar-newsletter-form" class="newsletter-signup-form" action="//hypebeast.com/newsletter" method="POST" rel="noopener" data-ga-action=""> <div class="hb-input-group"> <label for="email">Email <span class="asterisk">*</span></label> <input class="form-control newsletter-email" name="email" size="16" type="email" placeholder="Enter your email address" required="required"/> <input name="source" value="Newsletter Popup" type="hidden"> <span class="input-group-btn"> <button class="btn btn-default" type="submit" ga-on="click" ga-event-category="newsletter / popup" ga-event-action="clicks_popup_signup" ga-event-label="#" > Subscribe </button> </span> </div> </form> <div class="agreement-wrapper"> <span>By subscribing, you agree to our <a href="/terms" target="_blank">Terms of Use</a> and <a href="/privacy" target="_blank">Privacy Policy</a>.</span> </div> </div> </div> </div> </div> <div id="newsletter-popup" data-newsletter-cookie="newsletter_fullscreen_popup_hypebeast_en"></div> <div data-adunit="Hypebeast_ROS_Background" class="adunit background" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["music","hypetrak","lana-del-rey"],"HBSitePage":"0","HBSiteLang":"en","country":"us","region":"naam","subRegion":"","HBArticle":1468454,"HBBlacklist":"0"}' data-outofpage="true" data-sortable="false"> </div> <div class="ad-anchor-wrapper"> <div data-adunit="HBEN_ATF_ANCHOR" class="adunit anchor" data-dimensions="1x1,728x90,320x100,320x50" data-sortable="" data-size-mapping="footer-anchor" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["music","hypetrak","lana-del-rey"],"HBSitePage":"0","HBSiteLang":"en","country":"us","region":"naam","subRegion":"","HBArticle":1468454,"HBBlacklist":"0"}'> </div> </div> <div id="shadowbox-container"> <div class="shadowbox-inner"> <div data-adunit="Hypebeast_All_Pages_Shadowbox" class="adunit shadowbox" data-dimensions="1x1,300x250,320x480,844x513,600x600,640x480" data-size-mapping="shadow" data-sortable="false" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["music","hypetrak","lana-del-rey"],"HBSitePage":"0","HBSiteLang":"en","country":"us","region":"naam","subRegion":"","HBArticle":1468454,"HBBlacklist":"0"}'> </div> </div> </div> <script src="https://hypebeast.com/dist/hypebeast/cb53afffe244025c169a.js"></script><script src="https://hypebeast.com/dist/hypebeast/91b95bb60c23f51684bd.js"></script><script src="https://hypebeast.com/dist/hypebeast/5709d64f07eb63e0deee.js"></script><script src="https://hypebeast.com/dist/hypebeast/92109f226c5b0b972876.js"></script><script src="https://hypebeast.com/dist/hypebeast/ad34cf9511dbcda7c0ca.js"></script><script src="https://hypebeast.com/dist/hypebeast/0af1138c884a8cc6bdb8.js"></script><script src="https://hypebeast.com/dist/hypebeast/78c14261908aa0bb03e4.js"></script><script src="https://hypebeast.com/dist/hypebeast/7a3d74e11b4aa0068567.js"></script><script src="https://hypebeast.com/dist/hypebeast/4ec586b178a0e9ceb36c.js"></script><script src="https://hypebeast.com/dist/hypebeast/93b1c8b31bd60f9aa453.js"></script><script src="https://hypebeast.com/dist/hypebeast/643cb2085dde0b4b3fff.js"></script><script src="https://hypebeast.com/dist/hypebeast/c516d02c8984e7b33c86.js"></script><script src="https://hypebeast.com/dist/hypebeast/270a790cf66695dd48b2.js"></script><script src="https://hypebeast.com/dist/hypebeast/07ea40567f2b47c7ffe4.js"></script><script src="https://hypebeast.com/dist/hypebeast/287f71cb352ee90ec558.js"></script><script src="https://hypebeast.com/dist/hypebeast/ddc5b5fbf91526c1b9bf.js"></script><script src="https://hypebeast.com/dist/hypebeast/8d4e3a21514feba5d1fc.js"></script><script src="https://hypebeast.com/dist/hypebeast/a5499e5343a907c56c28.js"></script> </body> </html>