Lana Del Rey performs new single "Born 2 Die" in Paris

</p> <p>Interscope’s newest prized possession Lana Del Rey is now overseas, cultivating her fan base, before she heads back to the studio in preparation of her upcoming project. While in Paris last night, the pouty singer performed her next single, “Born 2 Die,” which she has already revealed, an accommodating video is coming soon. It will be interesting to see if this drop can match the buzz from “Video Games” and “Blue Jeans.”</p> <div class="show-article"> <a href="#" class="show-article-btn btn btn-block" ga-on="click" ga-event-category="full article button" ga-event-action="click" > Read Full Article </a> </div> </div> <footer> <div class="article-email-signup-wrapper impression-tracker" ga-impression-event-category="Article Newsletter Signup" ga-impression-event-action="impression" ga-impression-event-label="view" > <h3>We got you covered. 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data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpollyn-sometimes-you-just-know-video-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpollyn-sometimes-you-just-know-video-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpollyn-sometimes-you-just-know-video-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Pollyn "Sometimes You Just Know" Video" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/music" class="category category-music" title="Music">Music</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/pollyn-sometimes-you-just-know-video" class="title" title="Pollyn "Sometimes You Just Know" Video" ><h2><span>Pollyn "Sometimes You Just Know" Video</span></h2></a></div><div class="post-box-content-excerpt"> Los Angeles musical trio Pollyn releases their second single from the latest album, Living in </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/denise-taw">Denise Taw</a></span></span><span class="divider">/</span><span class="time"><time >Nov 9, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 9, 2011</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 138 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count target=".disqus-comment-count"><span class="disqus-comment-count"><a href="https://hypebeast.com/2011/11/pollyn-sometimes-you-just-know-video#comments" class="count"><span class="icon icon-comment"></span><span>0</span><span> </span><span class="d-none d-none text">Comments</span></a></span><div class="floating-tooltip" role="tooltip"><span>Comments</span><div class="floating-arrow"></div></div></trend-count></span></div></div></div></div></div> <hr/> <div id="post-365893" class="post-box-container " data-permalink="https://hypebeast.com/2011/11/beams-x-clarks-desert-boot" data-title="BEAMS x Clarks Desert Boot" data-post-box data-layer-item-id="365893" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/beams-x-clarks-desert-boot" class="thumbnail" title="BEAMS x Clarks Desert Boot" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeams-clarks-desert-boot-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeams-clarks-desert-boot-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeams-clarks-desert-boot-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeams-clarks-desert-boot-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeams-clarks-desert-boot-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="BEAMS x Clarks Desert Boot" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/footwear" class="category category-footwear" title="Footwear">Footwear</a><span class="space"> </span><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/beams-x-clarks-desert-boot" class="title" title="BEAMS x Clarks Desert Boot" ><h2><span>BEAMS x Clarks Desert Boot</span></h2></a></div><div class="post-box-content-excerpt"> Japanese label and retailer BEAMS has worked with heritage British shoemaker Clarks on this edition </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/chris-danforth-2">Chris Danforth</a></span></span><span class="divider">/</span><span class="time"><time >Nov 9, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 9, 2011</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 641 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count target=".disqus-comment-count"><span class="disqus-comment-count"><a href="https://hypebeast.com/2011/11/beams-x-clarks-desert-boot#comments" class="count"><span class="icon icon-comment"></span><span>0</span><span> </span><span class="d-none d-none text">Comments</span></a></span><div class="floating-tooltip" role="tooltip"><span>Comments</span><div class="floating-arrow"></div></div></trend-count></span></div></div></div></div></div> <hr/> <div id="post-366922" class="post-box-container " data-permalink="https://hypebeast.com/2011/11/toykio-x-nike-sportswear-destroyer-jacket" data-title="Toykio x Nike Sportswear Destroyer Jacket" data-post-box data-layer-item-id="366922" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/toykio-x-nike-sportswear-destroyer-jacket" class="thumbnail" title="Toykio x Nike Sportswear Destroyer Jacket" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Ftoykio-nike-sportswear-destroyer-jacket-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Ftoykio-nike-sportswear-destroyer-jacket-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Ftoykio-nike-sportswear-destroyer-jacket-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Ftoykio-nike-sportswear-destroyer-jacket-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Ftoykio-nike-sportswear-destroyer-jacket-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Toykio x Nike Sportswear Destroyer Jacket" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/toykio-x-nike-sportswear-destroyer-jacket" class="title" title="Toykio x Nike Sportswear Destroyer Jacket" ><h2><span>Toykio x Nike Sportswear Destroyer Jacket</span></h2></a></div><div class="post-box-content-excerpt"> One of the most coveted outerwear pieces over the past couple of years has been Nike’s Destroyer </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/jonathan-sawyer">Jonathan Sawyer</a></span></span><span class="divider">/</span><span class="time"><time >Nov 9, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 9, 2011</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 1.1K </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count target=".disqus-comment-count"><span class="disqus-comment-count"><a href="https://hypebeast.com/2011/11/toykio-x-nike-sportswear-destroyer-jacket#comments" class="count"><span class="icon icon-comment"></span><span>0</span><span> </span><span class="d-none d-none text">Comments</span></a></span><div class="floating-tooltip" role="tooltip"><span>Comments</span><div class="floating-arrow"></div></div></trend-count></span></div></div></div></div></div> <hr/> <div class="d-sm-none" style="margin-top: 25px;"> <div class="d-sm-none"> <div class="inner-container"> <div class="inner-content"> <div data-adunit="HB_EN_BREAK" class="bottom-unit prod adunit mobile-ad d-sm-none ad-collapse lazy-load" data-dimensions="300x250,100x100,2x2" data-size-mapping="mobile-mrec" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["music","hypetrak","lana-del-rey"],"HBSitePage":"0","HBSiteLang":"en","country":"us","region":"naam","subRegion":"","HBArticle":1468454,"HBBlacklist":"0","adPosition":["bottom"]}'></div> </div> </div> </div> <hr> </div> </div> <div class="col-aside d-none d-md-flex primary-sidebar"> <div class="sidebar"> <div class="sticky-ad"> <div data-adunit="HBEN_BTF_SIDE" class="prod adunit skyscraper page- lazy-load" data-dimensions="300x600,300x250" data-size-mapping="" data-sortable="true" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["music","hypetrak","lana-del-rey"],"HBSitePage":"0","HBSiteLang":"en","country":"us","region":"naam","subRegion":"","HBArticle":1468454,"HBBlacklist":"0","adPosition":["bottom"],"sortable":"true"}'></div> </div> </div> </div> </div> </div> <div class="container-fluid section"> <div class="row"> <div class="col"> <div id="post-1468458" class="post-box-container " data-permalink="https://hypebeast.com/2011/11/heavy-d-passes-away-at-44" data-title="Heavy D passes away at 44" data-post-box data-layer-item-id="1468458" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/heavy-d-passes-away-at-44" class="thumbnail" title="Heavy D passes away at 44" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2Fht%2F2011%2F11%2Fheavyd-crop.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2Fht%2F2011%2F11%2Fheavyd-crop.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2Fht%2F2011%2F11%2Fheavyd-crop.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2Fht%2F2011%2F11%2Fheavyd-crop.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2Fht%2F2011%2F11%2Fheavyd-crop.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Heavy D passes away at 44" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/music" class="category category-music" title="Music">Music</a><span class="space"> </span></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/heavy-d-passes-away-at-44" class="title" title="Heavy D passes away at 44" ><h2><span>Heavy D passes away at 44</span></h2></a></div><div class="post-box-content-excerpt"> Very sad news has struck the world of music today. As TMZ.com and numerous other sources are </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/mattmorris">Matt Morris</a></span></span><span class="divider">/</span><span class="time"><time >Nov 8, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 8, 2011</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 176 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count target=".disqus-comment-count"><span class="disqus-comment-count"><a href="https://hypebeast.com/2011/11/heavy-d-passes-away-at-44#comments" class="count"><span class="icon icon-comment"></span><span>0</span><span> </span><span class="d-none d-none text">Comments</span></a></span><div class="floating-tooltip" role="tooltip"><span>Comments</span><div class="floating-arrow"></div></div></trend-count></span></div></div></div></div></div> <hr/> <div id="post-366212" class="post-box-container " data-permalink="https://hypebeast.com/2011/11/nexusvii-nex-wcs-windstopper-sc-coat" data-title="NEXUSVII NEX-WCS WINDSTOPPER SC - COAT" data-post-box data-layer-item-id="366212" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/nexusvii-nex-wcs-windstopper-sc-coat" class="thumbnail" title="NEXUSVII NEX-WCS WINDSTOPPER SC - COAT" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fnexusvii-nex-wcs-windstopper-sc-coat-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fnexusvii-nex-wcs-windstopper-sc-coat-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fnexusvii-nex-wcs-windstopper-sc-coat-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fnexusvii-nex-wcs-windstopper-sc-coat-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fnexusvii-nex-wcs-windstopper-sc-coat-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="NEXUSVII NEX-WCS WINDSTOPPER SC - COAT" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/nexusvii-nex-wcs-windstopper-sc-coat" class="title" title="NEXUSVII NEX-WCS WINDSTOPPER SC - COAT" ><h2><span>NEXUSVII NEX-WCS WINDSTOPPER SC - COAT</span></h2></a></div><div class="post-box-content-excerpt"> Arriving a little over a month after its initial NEX-WCS 10th Anniversary preview, NEXUSVII unveil </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/alexmaeland">Alex Maeland</a></span></span><span class="divider">/</span><span class="time"><time >Nov 8, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 8, 2011</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 462 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count target=".disqus-comment-count"><span class="disqus-comment-count"><a href="https://hypebeast.com/2011/11/nexusvii-nex-wcs-windstopper-sc-coat#comments" class="count"><span class="icon icon-comment"></span><span>0</span><span> </span><span class="d-none d-none text">Comments</span></a></span><div class="floating-tooltip" role="tooltip"><span>Comments</span><div class="floating-arrow"></div></div></trend-count></span></div></div></div></div></div> <hr/> <div id="post-365753" class="post-box-container " data-permalink="https://hypebeast.com/2011/11/postalco-camera-case-brown" data-title="POSTALCO Camera Case Brown" data-post-box data-layer-item-id="365753" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/postalco-camera-case-brown" class="thumbnail" title="POSTALCO Camera Case Brown" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpostalco-camera-case-brown-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpostalco-camera-case-brown-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpostalco-camera-case-brown-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpostalco-camera-case-brown-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fpostalco-camera-case-brown-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="POSTALCO Camera Case Brown" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/postalco-camera-case-brown" class="title" title="POSTALCO Camera Case Brown" ><h2><span>POSTALCO Camera Case Brown</span></h2></a></div><div class="post-box-content-excerpt"> Brooklyn stationary and paper company POSTALCO has been known for creating wonderful paper goods </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/denise-taw">Denise Taw</a></span></span><span class="divider">/</span><span class="time"><time >Nov 8, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 8, 2011</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 440 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count target=".disqus-comment-count"><span class="disqus-comment-count"><a href="https://hypebeast.com/2011/11/postalco-camera-case-brown#comments" class="count"><span class="icon icon-comment"></span><span>0</span><span> </span><span class="d-none d-none text">Comments</span></a></span><div class="floating-tooltip" role="tooltip"><span>Comments</span><div class="floating-arrow"></div></div></trend-count></span></div></div></div></div></div> <hr/> <div id="post-365569" class="post-box-container " data-permalink="https://hypebeast.com/2011/11/alexander-mcqueen-beijing-store-opening" data-title="Alexander McQueen Beijing Store Opening" data-post-box data-layer-item-id="365569" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container 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data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Falexander-mcqueen-beijing-store-opening-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="Alexander McQueen Beijing Store Opening" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/alexander-mcqueen-beijing-store-opening" class="title" title="Alexander McQueen Beijing Store Opening" ><h2><span>Alexander McQueen Beijing Store Opening</span></h2></a></div><div class="post-box-content-excerpt"> British brand Alexander McQueen partners up with Hong Kong retailer JOYCE for the opening of its </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/denise-taw">Denise Taw</a></span></span><span class="divider">/</span><span class="time"><time >Nov 8, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 8, 2011</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 453 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count target=".disqus-comment-count"><span class="disqus-comment-count"><a href="https://hypebeast.com/2011/11/alexander-mcqueen-beijing-store-opening#comments" class="count"><span class="icon icon-comment"></span><span>0</span><span> </span><span class="d-none d-none text">Comments</span></a></span><div class="floating-tooltip" role="tooltip"><span>Comments</span><div class="floating-arrow"></div></div></trend-count></span></div></div></div></div></div> <hr/> <div id="post-365094" class="post-box-container " data-permalink="https://hypebeast.com/2011/11/beta-unit-2012-springsummer-preview-project" data-title="BETA UNIT 2012 Spring/Summer Preview @ PROJECT" data-post-box data-layer-item-id="365094" data-layer-item-blog-id="1" data-layer-item-type="post" ><div class="post-box-image-container fixed-ratio-3-2"><a href="https://hypebeast.com/2011/11/beta-unit-2012-springsummer-preview-project" class="thumbnail" title="BETA UNIT 2012 Spring/Summer Preview @ PROJECT" ><picture><source media="(max-width: 768px)" data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeta-unit-2012-spring-summer-preview-project-0.jpg?fit=max&cbr=1&q=90&w=375&h=250 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeta-unit-2012-spring-summer-preview-project-0.jpg?fit=max&cbr=1&q=90&w=500&h=333 2x"><img data-srcset="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeta-unit-2012-spring-summer-preview-project-0.jpg?fit=max&cbr=1&q=90&w=750&h=500 1x, https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeta-unit-2012-spring-summer-preview-project-0.jpg?fit=max&cbr=1&q=90&w=1125&h=750 4x" data-src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2011%2F11%2Fbeta-unit-2012-spring-summer-preview-project-0.jpg?fit=max&cbr=1&q=90&w=750&h=500" class="img-fluid lazy-load" alt="BETA UNIT 2012 Spring/Summer Preview @ PROJECT" /></picture></a></div><div class="post-box-content-container"><div class="post-box-content-categories-title"><a href="https://hypebeast.com/fashion" class="category category-fashion" title="Fashion">Fashion</a></div><div class="post-box-content-title"><a href="https://hypebeast.com/2011/11/beta-unit-2012-springsummer-preview-project" class="title" title="BETA UNIT 2012 Spring/Summer Preview @ PROJECT" ><h2><span>BETA UNIT 2012 Spring/Summer Preview @ PROJECT</span></h2></a></div><div class="post-box-content-excerpt"> As California’s BETA UNIT enters production of its eighth collection, we take a look at the brand’s </div><div class="post-box-content-meta"><div class="post-box-meta-author-time"><span class="author"><span class="author-name">By <a class="article-author" rel="author" href="https://hypebeast.com/author/jonathan-sawyer">Jonathan Sawyer</a></span></span><span class="divider">/</span><span class="time"><time >Nov 8, 2011</time></span></div><div class="post-box-content-meta-time-info"><span class="time"><time >Nov 8, 2011</time></span><div class="post-box-stats"><trend-count target=".hype-count"><span class="hype-count"><span class="icon icon-trending"></span> 165 </span><div class="floating-tooltip" role="tooltip"><span>Views</span><div class="floating-arrow"></div></div></trend-count><span class="divider">  </span><span class="comment-count"><trend-count 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All Rights Reserved.</span><span>Hypebeast ® is a registered trademark of Hypebeast Hong Kong Ltd.</span><span class="spacer"></span><span class="footer-links"><a href="https://hypebeast.com/terms">Terms & Conditions</a><span class="divider">|</span><a href="https://hypebeast.com/privacy">Privacy Policy</a><span class="divider">|</span><a href="https://hypebeast.com/cookie-policy">Cookie Policy</a><span class="divider">|</span><a href="https://hypebeast.com/investment-disclaimer">Investment Disclaimer</a></span></div><div class="locale-changer"><drop-tether classes="main-aside-dropdown footer-locale-dropdown simple-dropdown" arrow-classes="nav-dropdown-arrow" append-arrow open-on="hover click" target-offset="-12px 0" arrow-position="top center" position="top right"><a href="#">Global</a><template #content><ul><li class="nav-locale-header"><header><span>Location</span></header></li><li><ul class="menu-country"><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=en" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > global">Global</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=cn" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 中国大陆">中国大陆</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=hk" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 香港">香港</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=id" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > indonesia">Indonesia</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=jp" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 日本">日本</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=kr" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 대한민국">대한민국</a></li><li data-event-name="menu_navigation" data-custom-event="null" class="link"><a href="https://hypebeast.com/change-language?locale=tw" ga-on="click" ga-event-category="top navigation" ga-event-action="click" ga-event-label="location > 台灣">台灣</a></li></ul></li></ul></template></drop-tether></div></div></div></footer> <div id="mobile-menu-wrapper"> <div> <transition name="mobile-menu-slide"> <div id="mobile-menu" class="hidden-app" v-show="mobileMenu" style="display: none;"> <mobile-menu> <template #logo> <a href="https://hypebeast.com/"> <img class="img-fluid" src="https://hypebeast.com/dist/hypebeast/images/hypebeast-logo.4d6a6810.svg"> </a> </template> <template #user-menu> <ul><li class="mobile-menu-locale-item mobile-menu-item"><component is="mobile-dropdown" id="locale" :data='{"sections":[{"url":"https:\/\/hypebeast.com\/change-language?locale=en","label":"Global","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > global"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=cn","label":"\u4e2d\u56fd\u5927\u9646","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u4e2d\u56fd\u5927\u9646"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=hk","label":"\u9999\u6e2f","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u9999\u6e2f"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=id","label":"Indonesia","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > indonesia"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=jp","label":"\u65e5\u672c","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u65e5\u672c"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=kr","label":"\ub300\ud55c\ubbfc\uad6d","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \ub300\ud55c\ubbfc\uad6d"}},{"url":"https:\/\/hypebeast.com\/change-language?locale=tw","label":"\u53f0\u7063","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"location > \u53f0\u7063"}}]}' :props='[]'><template #trigger><ga-track-click :ga='{"category": "", "action": "", "label": ""}'><h6><a href="#">Global</a><span class="icon icon-location-global"></span></h6></ga-track-click></template><template #arrow><span class="icon dropdown-arrow icon-arrow-down"></span></template></component></li><li class="mobile-menu-account-item mobile-menu-item"><component is="mobile-group" id="account" :data='{"sections":[{"url":"\/login?_target_path=https:\/\/hypebeast.com\/","label":"Login \/ Sign Up","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"account > login \/ sign up"}}]}' :props='[]'><template #trigger><ga-track-click :ga='{"category": "", "action": "", "label": ""}'><h6><a href="#">Account</a><span class="icon icon-navbar-account"></span></h6></ga-track-click></template><template #arrow><span class="icon dropdown-arrow icon-arrow-down"></span></template></component></li></ul> </template> <template #menu> <ul><li class="mobile-menu-item-section mobile-menu-item"><component is="mobile-sections-non-collapsible" id="section" :data='{"sections":{"fashion":{"label":"Fashion","url":"https:\/\/hypebeast.com\/fashion","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"fashion"}},"footwear":{"label":"Footwear","url":"https:\/\/hypebeast.com\/footwear","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"footwear"}},"art":{"label":"Art","url":"https:\/\/hypebeast.com\/art","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"art"}},"design":{"label":"Design","url":"https:\/\/hypebeast.com\/design","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"design"}},"music":{"label":"Music","url":"https:\/\/hypebeast.com\/music","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"music"}},"lifestyle":{"label":"Lifestyle","url":"https:\/\/hypebeast.com\/lifestyle","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"lifestyle"}}}}' :props='{"opened":true}'> <template #trigger><h6>Sections</h6></template></component></li><li class="mobile-menu-item-more mobile-menu-item"><component is="mobile-sections-non-collapsible" id="more" :data='{"sections":{"videos":{"label":"Videos","url":"https:\/\/hypebeast.com\/videos","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"videos"}},"magazine":{"label":"Magazine","url":"https:\/\/hypebeast.com\/magazine","mobile":{"component":"mobile-block","props":{"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"magazine"}}},"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"magazine"}},"hb100":{"label":"Hypebeast100","url":"https:\/\/hypebeast.com\/hb100","mobile":{"component":"mobile-block","props":{"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","label":"hb100"}}},"ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast100"}},"newsletters":{"label":"Newsletter","url":"https:\/\/hypebeast.com\/newsletter?source=Newsletter%20Footer","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"newsletter"}},"app":{"label":"Download Our App","url":"https:\/\/hypebeast.com\/app\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"download_our_app"}}}}' :props='{"opened":true}'> <template #trigger><h6>More</h6></template></component></li><li class="mobile-menu-item-brands mobile-menu-item"><component is="mobile-sections-non-collapsible" id="brands" :data='{"sections":{"brand-ranking":{"label":"Brand Ranking","url":"https:\/\/hypebeast.com\/brands\/ranking","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"brand_ranking"}},"brand-directory":{"label":"Brand Directory","url":"https:\/\/hypebeast.com\/directory","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"brand_directory"}}}}' :props='{"opened":true}'> <template #trigger><h6>Brands</h6></template></component></li><li class="mobile-menu-item-store mobile-menu-item"><component is="mobile-sections-non-collapsible" id="store" :data='{"sections":[{"label":"Men","url":"https:\/\/hbx.com\/men","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"men"}},{"label":"Women","url":"https:\/\/hbx.com\/women","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"women"}},{"label":"Life","url":"https:\/\/hbx.com\/life","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"life"}},{"label":"Golf","url":"https:\/\/hbx.com\/golf","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"golf"}},{"label":"Archives","url":"https:\/\/hbx.com\/archives","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"archives"}},{"label":"Sale","url":"https:\/\/hbx.com\/sale","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"sale"}}]}' :props='{"opened":true}'> <template #trigger><h6>Store</h6></template></component></li><li class="mobile-menu-item-elsewhere mobile-menu-item"><component is="mobile-sections-non-collapsible" id="elsewhere" :data='{"sections":{"hypebeast":{"label":"Hypebeast","url":"https:\/\/hypebeast.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast"}},"hypeart":{"label":"Hypeart","url":"https:\/\/hypeart.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypeart"}},"hypemaps":{"label":"Hypemaps","url":"https:\/\/hypemaps.com","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypemaps"}},"hypebae":{"label":"Hypebae","url":"https:\/\/hypebae.com\/","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebae"}},"hbx":{"label":"HBX","url":"https:\/\/hbx.com?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=hypebeast.com_top_area_button","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hbx"}}}}' :props='{"opened":true}'> <template #trigger><h6>Elsewhere</h6></template></component></li><li class="mobile-menu-item-about mobile-menu-item"><component is="mobile-sections-non-collapsible" id="about" :data='{"sections":[{"label":"Hypebeast Group","url":"https:\/\/hypebeast.com\/group","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"hypebeast_group"}},{"label":"Newsroom","url":"https:\/\/hypebeast.com\/newsroom","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"newsroom"}},{"label":"Leadership","url":"https:\/\/hypebeast.com\/leadership","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"leadership"}},{"label":"Career Opportunities","url":"https:\/\/jobs.lever.co\/hypebeast","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"career_opportunities"}},{"label":"Investor Relations","url":"https:\/\/hypebeast.com\/investor","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"investor"}},{"label":"Advertising","url":"https:\/\/hypebeast.com\/advertise","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"advertising"}},{"label":"Legal","url":"https:\/\/hypebeast.com\/legal","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"legal"}},{"label":"Contact Us","url":"https:\/\/hypebeast.com\/contact","ga":{"eventName":"hamburger_navigation","category":"hamburger_navigation","action":"click","actionCategory":"click","actionMore":"expand","label":"contact_us"}}]}' :props='{"opened":true}'> <template #trigger><h6>About Us</h6></template></component></li></ul> </template> </mobile-menu> </div> </transition> <transition name="fade-in"> <div id="mobile-menu-backdrop" v-show="mobileMenu" style="display: none;" @click.stop.prevent="closeMenu"></div> </transition> </div> </div> <div id="bottom-ad" class="showAd" style="font-size: 2px;"> </div> </div> <div id="search-dropdown-backdrop"></div> <div data-adunit="Hypebeast_ROS_Background" class="adunit background" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["music","hypetrak","lana-del-rey"],"HBSitePage":"0","HBSiteLang":"en","country":"us","region":"naam","subRegion":"","HBArticle":1468454,"HBBlacklist":"0"}' data-outofpage="true" data-sortable="false"> </div> <div class="ad-anchor-wrapper"> <div data-adunit="HBEN_ATF_ANCHOR" class="adunit anchor" data-dimensions="1x1,728x90,320x100,320x50" data-sortable="" data-size-mapping="footer-anchor" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["music","hypetrak","lana-del-rey"],"HBSitePage":"0","HBSiteLang":"en","country":"us","region":"naam","subRegion":"","HBArticle":1468454,"HBBlacklist":"0"}'> </div> </div> <div id="shadowbox-container"> <div class="shadowbox-inner"> <div data-adunit="Hypebeast_All_Pages_Shadowbox" class="adunit shadowbox" data-dimensions="1x1,300x250,320x480,844x513,600x600,640x480" data-size-mapping="shadow" data-sortable="false" data-targeting='{"HBSiteLoc":["ros","article"],"HBSiteCat":["music","hypetrak","lana-del-rey"],"HBSitePage":"0","HBSiteLang":"en","country":"us","region":"naam","subRegion":"","HBArticle":1468454,"HBBlacklist":"0"}'> </div> </div> </div> <script src="https://hypebeast.com/dist/hypebeast/279eef56f53d6e6bf0fb.js"></script><script src="https://hypebeast.com/dist/hypebeast/71454e4d72ddda9fd808.js"></script><script src="https://hypebeast.com/dist/hypebeast/856d35a7a404d3e73109.js"></script><script src="https://hypebeast.com/dist/hypebeast/8c5d5f596aefe9b59150.js"></script><script src="https://hypebeast.com/dist/hypebeast/210b35254178decab0e0.js"></script><script src="https://hypebeast.com/dist/hypebeast/8fb5a4ecf89f4a97a163.js"></script><script src="https://hypebeast.com/dist/hypebeast/71724186210ad00e2275.js"></script><script src="https://hypebeast.com/dist/hypebeast/5022dd3e0db5420fe6bb.js"></script><script src="https://hypebeast.com/dist/hypebeast/5675aec607f694331bda.js"></script><script src="https://hypebeast.com/dist/hypebeast/41c3e2f1a2361a59e9f0.js"></script><script src="https://hypebeast.com/dist/hypebeast/47ab23162bc35d0b5dc0.js"></script><script src="https://hypebeast.com/dist/hypebeast/725e21a709a5a639fa72.js"></script><script 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src="https://hypebeast.com/dist/hypebeast/15c1570000fe9c3cf5f7.js"></script><script src="https://hypebeast.com/dist/hypebeast/a7bb99baddf23b54a1b7.js"></script><script src="https://hypebeast.com/dist/hypebeast/4d6813731efd0260d056.js"></script><script src="https://hypebeast.com/dist/hypebeast/527e3c2174ea71ea3dfa.js"></script> </body> </html>