British brand Alexander McQueen partners up with Hong Kong retailer JOYCE for the opening of its first boutique in China. Located in the heart of Beijing at Sanlitun North Village, the boutique is spread over two floors, encompassing over 400 square meters. Besides housing men’s and women’s ready-to-wear as well as accessories, the second floor also has a private dressing area for VIP guests. Mirroring the interior architecture from other McQueen boutiques across the world, the overall look of the Beijing store utilizes soft white lights in order to incorporate similar design elements. To celebrate this occasion, JOYCE invited creative director Sarah Burton to attend a series of special events in the Chinese capital.
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