London-based indie rock outfit The Vaccines unveil their latest video for “Wetsuit” in conjunction with browsing and managing photos app Instagram. Fans around the globe were invited to submit their images capturing their summer of music. Director Poppy De Villeneuve selected the best ones and weaved them together in order to tell the story of a festival day. The band’s lead singer Justin Young said:
‘We always talk about breaking down the barriers between the band and the fans. We like sharing music with them, meeting them, interacting with them, as most bands do. So this felt like the ultimate interaction. Instagram was suggested to give photos taken on people’s phone a nice warm feel. It’s great to be able to make the fans part of our art.’
You can view all submitted images here.