Dr. Romanelli x Beetle Bailey Project

Mort Walker first debuted the unforgettable Beetle Bailey in newspapers in 1950. Now boasting a massive worldwide daily audience of more than 200 million strong, Walker’s legendary character is quintessentially American. The loose, lackadaisical and utterly likable Beetle takes a hilariously insightful look at our innate distaste for authority, and our relentless pursuit of a good time. Beetle Bailey is now a classic anti-hero who embodies two distinctly American qualities: resiliency… and humor. Mort Walker and Dr. Romanelli recently came together to reinvent this classic comic strip as a new high-concept apparel line, giving it a contemporary twist while paying homage to its Americana/military roots. Offered below is a peek into the duo’s installation in NYC, with further information available here.