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Parmigiani Bugatti Super Sport Watch

Renowned Swiss watchmakers Parmigiani continue their alliance with Bugatti as both companies

Renowned Swiss watchmakers Parmigiani continue their alliance with Bugatti as both companies team up for a new timepiece, building off the duo’s previous Bugatti Type 370 effort. This new design further cements Parmigiani’s attention to innovative design, drawing from Fibonacci’s Golden Ratio; using the mathematical formula’s spiral lines to create a perfectly-proportioned watch. Only 30 units were produced in celebration of the French sports car company’s centennial anniversary. Features include a Hermes leather strap and 18kt white gold, with all 337 individual parts being made in-house at Parmigiani. Retail is set at a cool $259,000, with availability through select Parmigiani dealers worldwide.

Another design feat, flipping the mechanical components of the watch onto a vertical axis allows drivers to keep focus on the dial. Though the concept seems simple, the difficulty of configuring the dial’s direction against the watch’s movement makes it a triumph of engineering. By developing a 90-degree time setting system and integrating a system of double pinions with bevel gearing, Parmigiani again dramatically transformed the possibilities for watch design.

While the watch has subtle Bugatti branding, the details speak more to the renowned design of the company, beginning with the shade of orange used on the watch hands, indexes and power reserve. Other signals include train wheels cut to resemble car wheels—visible through the piece’s six sapphire crystals—as well as balance and escape wheel bridges formed to mirror the Bugatti oval.

Source: Cool Hunting

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