Past. The evolution of the game. Traced – and literally borrowed – from the Naismith Memorial Hall of Fame. Present. 1250 square feet playing host to memorabilia, product and digital interactive exhibits and displays. Future. The details and innovative principles behind the making of selected shoes – from inspired concepts to the original sketches behind the designs. The walls. Jerseys. Shoes. Balls. Legends. Moments. Historical artifacts. From the 1930s Harlem Renaissance to vintage Michael Jordan. 2010 China FIBA jerseys to NYC’s most iconic streetballers. Plus 55-inch touch screens putting the evolution behind making ballers better on digital blast. Nike. Jordan. Converse. And the history of basketball. All together for the very first time. Under one roof. Celebrating 100 years of innovation at the World Basketball Festival. At The Ball Room.