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On Thursday, August 12, NIKE, Inc. will bring together the world of sport and entertainment in an unprecedented way as one of basketball’s most prestigious teams shares the stage with one of the world’s greatest entertainers. Music mogul and multi-platinum selling recording artist JAY-Z will take the stage at New York’s Radio City Music Hall for an electrifying musical performance following a one-of-a-kind, on-court showcase featuring finalists for the 2010 USA Basketball World Championship Team as part of the inaugural World Basketball Festival – brought together by Converse, the Jordan Brand and Nike Basketball.
The entire Radio City Music Hall basketball and musical performance will stream live on http://www.facebook.com/wbf beginning at 6:30 p.m. EDT until its conclusion. Following the event at Radio City Music Hall, highlights will be available online at NBA.com and USABasketball.com.
In addition to his performance at Radio City Music Hall, JAY-Z has joined forces with Nike to create an iconic collection of Air Force Ones – the All Black Everything collection inspired by the World Basketball Festival. Nike has donated the shoes to the Shawn Carter Scholarship Foundation who in turn have linked up with eBay on a charity auction where the five unique pairs will raise funds for its mission to provide financial assistance to promising individuals upon acceptance into any accredited institution of higher learning.
One hundred percent of the funds raised will support the Shawn Carter Scholarship Foundation. The charity auction begins on August the 12, and bidders can visit www.ebay.com/jayznikewbf to enter a bid. Only two pairs of each of the five designs will be created, one for the winning bidder and one for the man behind the design, JAY-Z. The charity auction begins on August 12, at 9:00 a.m. EDT and ends on August 22, at 9:00 a.m. EDT.