Primitive 2010 Spring/Summer Lookbook

After a teaser video earlier in the year, Primitive unveils its Spring/Summer Collection for 2010 through a lookbook and behind-the-scenes video. The imagery showcases the brand’s growth with more headwear and cut-and-sew pieces integrated into the core line. Featured is an appearance by brand/boutique owner Paul Rodriguez and Shay Maria. The collection is now available through Primitive.