April 1st marks the exact 50th anniversary of the original Dr. Martens 1460. The inaugural 8-eyelet boot first rolled off the production line on April 1st, 1960 hence the 1460 moniker. Dr. Martens celebrate the occasion with a limited run of both the 1460 and 1461. Each model includes both a black and cherry red version with the use of a special Polished Pebble leather in addition to gold contrasts such as gold eyelets, lace-ends, heel-loops and footbeds. Each pair is limited to 1,460 and 1,461 pairs for the boot and shoe respectively and will be available as of April 1st, 2010 at select retailers.
To celebrate their 50th Anniversary Dr. Martens are launching a commemorative limited edition footwear collection.
The collection consists of two styles – the iconic 8-eye 1460 boot and the classic 3-eye 1461 shoe, both of which are presented in Black and Cherry Red colours – those synonymous with the Dr. Martens brand.
The leather used is a rich premium Polished Pebble that will feature exclusively on this range.
The trims of the footwear will make use of gold eyelets, lace-ends, heel-loops and a metallic gold footbed – all inspired by the long-established traditions of using gold when celebrating a 50th Anniversary.
Each style will be restricted to limited runs of 1,460 pairs per colour for the boots and 1,461 pairs per colour for the shoes globally.
To add extra cache to the collection, a limited edition box will accompany the product, as will a certificate of authenticity personally signed by the brand founders/owners, a bespoke swingtag and gold footprint tissue paper – ensuring this collection establishes itself as a genuine collector’s item for those brand enthusiasts and aficionados alike.
Handcrafted in the original UK factory in Wollaston, Northamptonshire, the product will be positioned at $130 for the 1460 and $110 for 1461 respectively.
The product will launch on Dr. Martens 50th Birthday – 1st of April 2010 – and will be globally distributed through Dr. Martens stores and selected retail partners.