From manga to anime to music, Japan’s soft power, also known as “Cool Japan”, has captured the world’s attention. In the fashion world as well, the profound creativity of Japanese products has great potential on the international market. As a way of broadcasting Japan’s fashion culture to the rest of the world, the government launches tokyoeye to further strengthen Japanese prêt-à-porter in the world’s fashion capitals.
From February 15th to the 27th, colette opens its ephemeral space to these young Japanese brands who are ready for international exposure: Aula Aila, Valentine’s High, Galaxxxy in Hi-Fi, Sachio Kawasaki, DRESSCAMP, Liz Lisa, Phenomenon, Duck Digger, and many more will be featured. If in town, be sure to stroll through!