The New Balance 365 Project

New Balance announces the launch of New Balance 365, a collection of 365 short films that

Uncategorized Footwear
267 Hypes 0 Comments

New Balance announces the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about “the balance”. Beginning today, one 20 second short film that creatively explores the idea of “the balance” will post live each morning to NewBalance365.com for consumers to view, ponder and engage with the New Balance brand each and every day of 2010.

The project, a creative collaboration between New Balance, Swedish film director Jesper Koothoofd and New Balance Lifestyle agency of record, Mother New York, was designed to revolutionize the way New Balance connects with the consumer and creates a new method of communication with the brand’s audience. Over the course of eight days, the first 88 (of 365) films were shot in Stockholm in a truly collaborative effort. Mother, New Balance and Jesper worked collectively to build film sets, engineer the film shoot and bring the project into existence.

New Balance 365 has two central elements: A website which is both the hub and the creative workshop for all activity and an iPhone app which brings the experience of New Balance 365 to life in the form of a daily alarm clock. The New Balance 365 website, designed to become a part of people’s everyday lives, moves away from the typical transactional model to one where the brand creates fresh daily content and utilities that become a part of people’s everyday lives-thus giving people a reason to interact with the brand daily. Each film features a New Balance silhouette that will be introduced as part of New Balance’s global Spring/Summer 2010 Collection. After the film concludes, the featured style’s retail availability will appear on screen with detailed purchase information.

In an effort to extend the creative reach of the project, each film will also be available as an iPhone alarm clock application. Through interesting film and sound, the New Balance alarm clock wakes you up with something new and different every day and provides the user with a daily dose of “balance”. The app will also allow users to view their own sleep statistic and how they compare to others around the world. The iPhone application will be available for download on the New Balance 365 site.

Read Full Article

What to Read Next

New Balance’s 1700 Has Been Given an Understated Makeover
Footwear

New Balance’s 1700 Has Been Given an Understated Makeover

The second iteration of the heritage sneaker this year.

Check Out New Balance’s Forthcoming 2002r Lineup
Footwear

Check Out New Balance’s Forthcoming 2002r Lineup

Featuring four rich colorways.

New Balance’s 327 Given a Crisp Green and White Update
Footwear

New Balance’s 327 Given a Crisp Green and White Update

The latest iteration of the heritage running-inspired sneaker.


New Balance Wraps the 327 in "Winter Athletics" Colors
Footwear

New Balance Wraps the 327 in "Winter Athletics" Colors

Featuring a “Moonbeam” base and hits of “Madras” orange.

Aston Martin x Nike "Kobe Bryant" Hyperdunk
Uncategorized Footwear

Aston Martin x Nike "Kobe Bryant" Hyperdunk

Nike has combined forces with Aston Martin for a very special edition Nike Hyperdunk “Kobe

Snoop Dogg featuring KiD CuDi - That Tree
Music 

Snoop Dogg featuring KiD CuDi - That Tree

snoop-dogg-feat-kid-cudi-that-tree

Streetsnaps: Red
Fashion

Streetsnaps: Red

Location: Shoreditch High Street, London Photography: Edward Chiu

PAM 2010 Spring/Summer "Garden of Earthly Delights" Collection
Uncategorized

PAM 2010 Spring/Summer "Garden of Earthly Delights" Collection

A look from Australian brand PAM is seen here with their latest collection titled “Garden of

KCRW: The Treatment Show with Scott Schuman
Uncategorized

KCRW: The Treatment Show with Scott Schuman

In a recent episode of The Treatment Show, Elvis Mitchell had the chance to speak to Scott


Mishka Los Angeles Store Opening Recap
Uncategorized

Mishka Los Angeles Store Opening Recap

Mishka officially opened its doors to LA over the weekend with the launch of its Echo Park

Nike Air Max 180 2010 Spring/Summer Preview
Uncategorized Footwear

Nike Air Max 180 2010 Spring/Summer Preview

Previewed is a peek into what looks like an upcoming colorway from Nike’s Spring/Summer

Anthony Ausgang for MGMT "Congratulations" Album Cover
Uncategorized

Anthony Ausgang for MGMT "Congratulations" Album Cover

Previewed is a look into the cover art from MGMT’s upcoming album release “Congratulations,”

Viberg 245 Oxford Lace to Toe
Uncategorized Footwear

Viberg 245 Oxford Lace to Toe

Since 1931, Viberg has been one of the finest labels in the handcrafted work/hiking boot

Facetasm 2010 Spring/Summer New Releases
Uncategorized

Facetasm 2010 Spring/Summer New Releases

Japanese brand Facetasm drops a new set of shirts from its Spring/Summer 2010 line. The shirts

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.