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Nike Basketball: LeBron James "Rise" Commercial

Known for their creative approach to visuals, Nike Basketball unveils this new LeBron James

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Known for their creative approach to visuals, Nike Basketball unveils this new LeBron James commercial, dubbed “Rise”. This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question. Enjoy!

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