New Balance Tri-Color Collection Launch Recap

Previously, New Balance’s annual Asia-Pacific project collections saw launches in Shanghai and Singapore, for this year’s installment the unveiling ceremony took place in Japan. The Tricolor pack of running sneakers – a celebration of New Balance’s heritage colors (Burgundy, Navy Blue and Classic Gray) – was launched with an accompanying photographic art exhibition featuring the works of Mr. Kim Hyeon Seong (Korea), Mr. Masatoshi Nagase (Japan), and Mr. Quo Ying Sheng (Taiwan). The 10 winners from the Japanese side of the “What’s Your Balance?” photo contest were presented with their prizes by Mr. Nagase and were given a chance to speak about their work. After the event, select media were ushered to Omotesando station for the unveiling of the advertising campaign, where the works of the three photographic artists were installed along two passageways inside the busy station. Images of the launch are offered below.