Ben G x Nike SB Blazer

Amsterdam-based retailer Ben G is the latest to partner with Nike SB on an upcoming version of

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Footwear Fashion
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Amsterdam-based retailer Ben G is the latest to partner with Nike SB on an upcoming version of the Blazer Hi. A clean look to the Blazer is maintained thanks to an OG-esque white upper with black Swoosh. Hits of colors are a little understated and come courtesy of the lacing options in blue and gray as well as a bright vulcanized sole. The shoe’s overall aesthetic was inspired by candy eggs with a further reference to Ben G seen on the heel embroidery. An initial release will start on Saturday, October 30th with a global launch on November 15th. High Snobiety conducted a short interview with a selection of answers seen below.

From the looks of things the Blazer is inspired by a popular candy egg. Brand names aside, care to talk about why you decided on this color palette/theme?

Always been a fan of this product and i think everyone used to love it when they we’re young. The whole concept was perfect for a shoe referring the white pebbled leather tot the wrapping of the egg etc.

Also the fact that this concept was a good excuse to make a white and black Blazer since the suede black and white blazer is one of my all time favorite SB shoe’s to skate in….thank god it’s a carry over model!

Can you give us some information on the design process of the sneaker?

It wasn’t that hard to do the shoe when we had the concept. The first sample had a orange midsole which was even more perfect for the concept and it looked cool only it wasn’t something i would have worn myself…so they asked me what i really wanted. I wanted a simple shoe so we choose to keep the mid sole white and the sole orange.

We’ve heard this wasn’t the first time you’ve worked on a sneaker with Nike SB.

Actually the shoe that was named the “Huxtable” Dunk was supposed to be a Ben G shoe. We pitched the shoe as a “Coogi” dunk referring to the sweater Biggie was wearing in that covershot of the Source where he is counting his money. We tried to make the print exactly like that sweater but when the first sample came back it didn’t look like the sweater print at all. And the shoe was dope but it wasn’t something i would wear personally so we decided to not make this a Ben G shoe and do something else which was this shoe. The Nike people still wanted to bring out the shoe which was fine by me!

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