The quintessential middle-American brand
Of course, Pharrell’s capsule collection has garnered the most buzz, as is usually the case: the musician, fashion entrepreneur and all-around creative introduces an eco-friendly take on Gap’s pioneering basics, including a t-shirt, duffle bag and sneakers, all in a solid white colorway. A hoodie and chinos round out the so-called ‘bionic’ collection, in which each piece has been fabricated with a bionic yarn made out of recycled plastic bottles.
The pop-up shop opened on September 12th and is set to remain open for 19 days and 69 hours, so you have just under three weeks to check it out.
Gap Pop-Up Store
G7/G8 Kingly Court
Source: Wallpaper, Men’s Non-No