House of Hoops Europe
After several successions of collaborative store openings between footwear heavyweights Nike
After several successions of collaborative store openings between footwear heavyweights Nike and Footlocker, House of Hoops is expanding its scope of operation beyond the continental U.S. and into Europe. The store’s first two retail locations in Europe will be located in on Oxford Street in London and Les Halles in Paris.
To celebrate the overseas expansion, House of Hoops Harlem will be releasing two special editions of Nike Hyperize Supreme in a London and a Paris colourway. The London edition is based on the official colours of local pro-basketball squad “London Capital”, in blue/black-white. Meanwhile, the Paris version is similarly based on the local “Paris Levallois” team and comes in a blue sapphire/ white-sport red, with red polka-dotted laces to finish.