Re-inventing one of the brand’s popular trademark models the Player, Nixon looks to create a special campaign around the Rubber Player. Starting this month, the intricately molded watch features a 3-hand Japanese quartz movement, custom molded silicone case and band and diamond. The watch will also see a special release complete with collector’s kit stand and packaging. In subsequent months the watch’s color will not be known until they hit retailers. Only a select stores will get the watch in limited quantities starting on the 15th including NixonNow.com. The price is set at $170 USD.