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Nike opened its doors to a new retail front located in Shoreditch, London. Much like other Sportswear retailers the store features a wide assortment of product including limited edition Sportswear releases and Tier Zero product. Various installations made the 1948 event kick off in-style including the space’s floor created by Nike GRIND which featured 15,000 pairs of old sneakers recycled into a unique bottom layer. Nike also launched their 1948 Magazine which will feature a wide range of editorial content for online readership and available in print format as well.