Nike Beijing Athlete Projections

In order to celebrate and promote the upcoming 2008 Olympic in Beijing, Nike stepped up to the plate big time, literally, by projecting images of some of China’s greatest athletes onto the sides of the new CCTV government building in Beijing. Designed by Dutch architect, Rem Koolhaas, the building represents China’s rapid progress and its bright future. Nike chose the perfect medium for this campaign as it showcases China’s athleticism with a very symbolic backdrop.

135 Hypes 0 Comments

In order to celebrate and promote the upcoming 2008 Olympic in Beijing, Nike stepped up to the plate big time, literally, by projecting images of some of China’s greatest athletes onto the sides of the new CCTV government building in Beijing. Designed by Dutch architect, Rem Koolhaas, the building represents China’s rapid progress and its bright future. Nike chose the perfect medium for this campaign as it showcases China’s athleticism with a very symbolic backdrop.

Read Full Article

What to Read Next

Travis Scott to Donate Proceeds From Latest Nike Collab to Project HEAL
Footwear

Travis Scott to Donate Proceeds From Latest Nike Collab to Project HEAL

Reportedly putting millions into the initiative.

Russell Athletic’s “Field Gear” Collection Epitomises Outdoors Comfort
Fashion

Russell Athletic’s “Field Gear” Collection Epitomises Outdoors Comfort

An upcycled Earth Day collection crafted in collaboration with Ceeze.

Nike’s Air Kukini Is Glowing in "Black Neon"
Footwear

Nike’s Air Kukini Is Glowing in "Black Neon"

Featuring translucent TPU caging.


Nike's Air Huarache "Resin" Makes a Return
Footwear

Nike's Air Huarache "Resin" Makes a Return

Straight from 1991.

Bape 2008 Spring/Summer Collection June Release

Bape 2008 Spring/Summer Collection June Release

Bape’s legacy has very much been built on the success of its t-shirt collection. From the early hand printed t-shirts to the enormous empire Nigo has developed, there still stands a strong allegiance to the brands sometimes simple logos and graphics. In this latest release set for the weekend at Bape Hong Kong, look for an assortment of tees to drop. Ranging from rather childish renditions of Baby Milo, to more iconic uses of camo, a diverse range is available starting this Saturday. Bape Hong Kong #10 Ground Floor Queens Road, Central Hong Kong

Nike Vandal High Supreme EX
Footwear

Nike Vandal High Supreme EX

Nike Vandal, born in 1984 as the successor to the Nike Air Force 1, is coming out with a new design this year named Nike Vandal High Supreme EX. The shoe comes in all black with spike-like texture covering the entire shoe. It has a tremendous amount of great details including a gold trim around the Nike Swoosh on the side, an ankle strap with gold rings and an embroidered Nike logo, and a tan-colored bottom sole again with gold accents. With the combination of black and gold and the use of different textures, this pair of shoes definitely rules supreme in the world of sneakers. Available on June 6th at Atmos Tokyo.

Devilock 2008 Summer Collection

Devilock 2008 Summer Collection

Japanese brand Devilock and their 11 years of service have branded fans with a taste of their rock & roll and rebellion inspired aesthetic through their own interpretive eyes. With a strong lifestyle including radio and TV backing their cause, the brand has taken to their 2008 summer collection with a series of designs reflective of their path. Many t-shirts revolve around the collection’s theme of “Destroy Everything & Rebuild” with the added inclusion of flip flops in a variety of colors. Available now at Juice in Hong Kong.

F.C.R.B. Black Series

F.C.R.B. Black Series

F.C.R.B. has released a new capsule of products under the title of Black Series. The name is pretty much indicative of what you’d expect with a number of designs and features that revolve around black t-shirts and hats. The designs are logo-driven and represent F.C.R.B. as a casual offering relative to more sophisticated releases such as SOPHNET. and uniform experiment.

Purist Boutique x Futura Laboratories T-shirt

Purist Boutique x Futura Laboratories T-shirt

Celebrating a year of service, Purist Boutique has lined up a series of collaborations including one with Futura Laboratories. The encompassing theme behind not only this collaboration but each respective upcoming product was something that represented the brand’s roots or direction. The upcoming range of products will all come from brands which have supported Purist from its early beginnings with hopes of releasing one new product per week. The black shirt seen here in white font includes 3M detailing, while the yellow shirt is reserved for friends and family. The shirts will release on Saturday, June 7th only at Purist. Only in-store and phone orders are available.


adidas Americana Low OG
Footwear

adidas Americana Low OG

Originally introduced in 1970, the adidas Americana changed court shoe style permanently, with a perfect balance of then-groundbreaking performance and influential aesthetics. For decades, collectors have admired the OG low-cut take, with a more minimal look than the high top variation. Mixing mesh with leather, plus felt stripes and a heel panel, the ABA (American Basketball Association, of which the Americana was the official shoe) red and blue combination remains timeless for this resurrection of a slimline, lightweight classic that harks back to the French made original. To complement this seminal design’s return, the Americana Low OG also comes in a reflective snakeskin effect, blended with premium suede for a striking, contemporary interpretation of this silhouette. Both shoes will be dropping exclusively at O-Stores soon.

Scholar 2008 Summer Collection

Scholar 2008 Summer Collection

Scholar is an up and coming brand via Los Angeles x San Francisco. The brand focus is, the political going-ons of society today. Focusing on important issues worldwide and shooting subliminal’s into the atmosphere in hopes that someone will catch on. The ideas range from the current political race between Barack Obama and Hilary Clinton, to socialite lifestyles’ deceiving the youth of our nation and changing values and morals. The brand’s creators focus on making a change and saying everything in a witty informative tone. Scholar currently sales in True (San Francisco), Premium Goods (Houston), and Get Laced Up (Seattle). The line is a t-shirt based collection but look forward to small cut and sew items in the Fall.

Wale x Urb New Era 59FIFTY Cap

Wale x Urb New Era 59FIFTY Cap

To celebrate hip-hop artist Wale’s rising success, music magazine Urb has stepped in to create a New Era 59FIFTY cap with the fledging artist. The cap is chock full of details from the intricate shoe lace logo on the front to numerous embroideries seen on the underbill and back. The DMV touch pays homage to Wale’s affiliations with DC/MD/VA. Urb is giving out a cap for each day of the week, for more details check out this link.

New Nas Album Cover

New Nas Album Cover

Nas could have easily looked at his enduring legacy in hip hop, sat back, relaxed and gave himself a congratulatory pat on the back. He could have easily gone the way of several legendary MCs whose flow got lethargic and stale and decided instead of deciding to push forward took a long deep look into the past. No one would have blamed him either. He would easily go down as one of the most poetic influential important street poets to ever lay his voice on wax not just in Hip Hop but in music in general. But as Nas stated on the intro to his Stillmatic album “They thought I’ll make another Illmatic/but it’s always forward I’m moving stupid never backwards here’s another classic.” This is the feeling that has summed up the later part of Nas’ career. Just about every album he has dropped in the new millennium has either been thoughtfully penned beautifully tragic pieces like the slightly somber “God’s Son” penned in the wake of his mother’s death, or an affirmation of his hardcore gritty NY rap roots with the double album “Streets Disciple”, or the intentionally controversial titled semi concept album “Hip Hop is Dead”. Just the titles alone shows an artist hell bent on leaving a huge dent in hip hop before he bows out. His new album was to be titled the most offensive racial epithet ever uttered (yes that one). Although Nas changed the album title to simply “Nas” he assured the fans that the content will be just as politically charged and incendiary as the former album title conveys. One look at the cover of the new album the viewer gets an incredibly powerful statement that an entire music career or volumes of books for that matter couldn’t convey. If the new album dropping July 1st is half as powerful as the album cover, we’re in for another classic.

In4mation x Etnies Sal 23
Footwear

In4mation x Etnies Sal 23

Its been a long time coming, however the release date for the almighty return of the Etnies Sal 23 is set to drop this weekend, thanks in part to a collaboration with Hawaiian lifestyle brand In4mation. The sneaker has received a contemporary update with a slimmed down profile to reflect the evolution of skate footwear. Both a black leather and red suede version will release at In4mation’s two locations Ward & Waikiki on June 7th.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.