Warriors of Radness

Manifested from the mind of surfer Trace Marshall, Warriors of Radness presents a fashion memoir of LA lifestyle stemming from the rough streets of East LA to the exquisite beaches of Malibu. An extension of their small 2004 clothing project, GONZ! named after surfer Eric Gross, Warriors of Radness continues their philosophical views into 2008. Along with Freshjive founder Rick Klotz and brother Chad, W.O.R demonstrates the opposite of what the surf industry has become, taking a break from the cookie cutter labels and venturing into another realm of design. With a mindset focused on strong roots from such a diverse upbringing, the collective craft garments showcasing what surfing truly represents and the free spirit involved within the process. Some previews of their collection can be seen after the jump!