Releasing September 2007 is latest line from Mega (whose from HUF). Using an interesting approach, the label is currently without a name and only after the 5th season will a name be chosen to best reflect the line. Each season is divided into chapters with an underlying theme as the inspiration to the design of the shirt. Look for this line to release at some of the top stores worldwide such as Rogue Status shop, HUF, Kicks Hi, St. Alfreds, Patta, Goods and Union NYC. You can see more images of the line after the jump but they’re not really work safe.
DC Shoes are at the forefront of some newly released collaborations with streetwear label Lemar & Dauley and trendy New York restaurant The Spotted Pig. The Lemar & Dauley DC Volcano includes two colorways, a Blue Curacao/Yellow color and a Black/Mars Red color. Both are colorways inspired in part by Lemar & Dauley logo colors. The 2nd model was created in collaboration with The Spotted Pig restaurant. Originally this model was meant as an exclusive model to employees of The Spotted Pig but now made commercially available. All three sneakers are available now at Shoeciety. The Volcanoes are priced at 130 Euros (approximately $178 USD), while the Spotted Pigs ring in at 90 Euros (approximately $123 USD).
The latest New Era caps from Los Angeles label Playing For Keeps have arrived at the specialized hat boutique, Hall of Fame. The two hats dropping include the Box Top and the Hype Kills which comes in black or white. There is some interesting embroidery on the Hype Kills cap to replicate the cement print. Available at Hall of Fame starting Saturday, August 10th.
The highly anticipated Original Fake x Real Skateboard decks will hit Kawsone tomorrow Saturday August 10th. Also available at the online store will be issue 41 of Arkitip which includes a special Arkitip x Original Fake x Incase laptop sleeves.
As Beijing just celebrated the official one year countdown to the 2008 Olympics, a battle is brewing on the horizon between China’s three largest athletic brands, adidas, Nike and Li-Ning. Two of the three should immediately illicit a response, however the 3rd brand Li-Ning is no push-over and recently signed Shaquille O’Neal on board. A short interview was conducted by Darren Rovell with each of the brands to understand their respective approach to the 2008 Olympics. It is interesting to see Nike battling it out with adidas, with Nike sponsoring the athletic equipment of 22 teams. However the winning athletes will take to the podium in adidas gear. Li-Ning has taken a strategic approach and chosen to sponsor the gymnastics, table-tennis and diving teams. The reasoning behind this decision is that an expected 40-50% of all of China’s medals are expected to come from these events. An interesting read that also encompasses the forthcoming outlook regarding the sportswear scene in China. Check out the article here.
A party was held to celebrate the 1st Year Anniversary of Visvim’s original F.I.L. store in Tokyo. There were special guest performances for the event. On the guitar is Hiroshi Fujiwara alongside DSK along with other special guests. F.I.L. store events have become a good opportunity for HF and friends to showcase their musical talent.
Image: Hiroshi Fujiwara