LIES "Induction" Summer '07

LIES is a new brand that pulls largely from urban cycling culture. The first series, “Induction”, focuses on the cult-like aspect of the various tiers of the urban bike world. Iconography from different kinds of cults and secret organizations are mixed with elements from bicycles and the lives surrounding the people who ride them. The colorways are largely inspired by the color combinations you see put together on track bikes. Induction is an introduction to and a launching point for the brand. Check out LIES newly launched website for more information or to purchase LIES products.

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LIES is a new brand that pulls largely from urban cycling culture. The first series, “Induction”, focuses on the cult-like aspect of the various tiers of the urban bike world. Iconography from different kinds of cults and secret organizations are mixed with elements from bicycles and the lives surrounding the people who ride them. The colorways are largely inspired by the color combinations you see put together on track bikes. Induction is an introduction to and a launching point for the brand. Check out LIES newly launched website for more information or to purchase LIES products.

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