The cross branding of Japanese beer maker Sapporo has extended far beyond the reaches of its image as strictly a beer maker. A few days ago we previewed part of the Sapporo x Ciano Farmer Collection more specifically the denim line. This line was created exclusively for the Sapporo Inspired Runway Show in Miami, May 4th. Now we present another look at the upcoming line involving outerwear and tops. There’s definitely a strong emphasis on Japanese inspired graphics which may be a theme that Sapporo intend to keep based on their heritage.
After seeing to what extent Sapporo has approached this new project, perhaps we met their hard luggage set with Zero Halliburton with a bit less surprise then is warranted due to the fact that they’ve done a lot of surprising in the past week here.These lasered aluminum pieces are certain to draw attention when you rip your Sapporo luggage off the carousel or when you take your laptop out to do some work, but most importantly you have the piece of mind have having your goods travel in safety.
Sapporo’s foray into the fashion industry has been nothing short of remarkable as they have already put together such as extensive collection in their first time at bat. It seems as though Sapporo is on their way to creating a sustainable brand outside of the beer industry.
Sapporo x Ciano Farmer
Sapporo x Zero Halliburton