Altamont Apparel is a new streetwear label created by Los Angeles based professional skateboarder Andrew Reynolds, London artist FOS and Sole Technology’s Pierre Andre. Altamont Apparel introduces a diversity of style and individualism that is true to the streets using quality materials while producing fine fits. They focus on premium fabrics including a selection of hand picked, washed and worn-in pieces and also top quality denim with clean details. Altamont’s Spring 2007 Collection is currently available at American Rag, Supreme, Barracuda, Slam City, Flat Spot, and other core skateboard boutiques worldwide.
Tokyo will be opening its first Puma Sport Fashion store and this will be the third Black Station store from Puma. This new store will exclusively carry Puma’s extensive range of designer collaborations, specifically 96HOURS, PUMA by MIHARAYASUHIRO, Rudolf Dassler Schuhfabrik and Alexander McQueen Puma. The Black Store was created as a laboratory for the brand to experiment with new collaborations and concepts as well as creating an unique retail environment for Puma consumers. This new store opens on March 30th 2007 with the introduction of the Autumn and Winter 2007 collections.
Reebok has many great projects this year and a few of their newest items include a set of fitted caps known as the Arcade Patterns project. These fitteds take inspiration from video game graphics, compiled into an all-over print and made with wool and cotton. This first set includes multi-layered prints, colored panels, & contrast side piping with NFL team logos and this collection also includes ReebokÃ¢Â€Â™s Pro Legacy Mids as direct hooks. These are now available at select fitted shops worldwide with a wider release this summer.
Image: Universal Article
Shmack has been an up and coming streetwear/urban brand and they are quickly developing into a full clothing line by the introduction of sneakers this year. They have four sneakers to be released this year including three high-tops and one low-top. The low-top version takes inspiration from the Chuck Taylor Low and is done with denim and contrasting stitching. Their sneakers are very much like their clothing where they use a variety of bright colors and patterns. We will have more information on these when they are set to release, so check back for more updates.
Image: High Snobiety
XLarge has released 2 tees inspired by the biggest college rivalries in the States, USC and UCLA. If you live in So Cal, you will probably know that these two colleges are always at battle from academic to sports and from Pac-10 to March Madness. Support your college and pick one of these tees up at at XLarge Vermont shop.