Don’t expect any fitteds from the new EK by New Era line. The collection of hats celebrates New Era’s heritage and commitment to high quality products. Their new line of hats represent a departure from their famous baseball caps to stylings more in-tune with their 1920s heritage. EK represents the initials of New Era founder Ehrhardt Koch who laid the work for the famous headwear brand back in 1920.
Armed with wholesale tees bought from hustlers on 28th St. and the NYU screen printing rooms, Knucklehead Kids was born. The brand is a journey which follows the upbringing of two best friends Gogy Esparza and Shan Pooviriyakul. As a lifestyle brand watch the brand reflect the developments of these two. Each t-shirt comes in it’s own unique packaging, befitting the theme of each shirt.
This first batch will release December 15th at Reed Space with subsequent orders hitting Spring accounts such as Union NYC, Concepts and Frank151.
The 5th Anniversary of STLESS has involved in more then just your regular array of celebratory products. They’ve brought in many key players in the foundation of STLESS store’s theme. Among the first was FUCT’s founder Erik Brunetti. Founded in a time of streetwear infancy, Erik Brunetti offers viewers his thoughts and insights into his brand as well his lasting success. The streaming video (in English) can be seen here.
Diamond Supply Co. joins the likes of Mighty Healthy to procure their very own Logitech iPod Dock The dock features graphics seen from Diamond’s recent Diamond x DVS pack. The system will release in January of 2008 with two accompanying t-shirts.
Info/Image: C to the J L
superFishal started off their inaugural campaign strong with their first release. Already in place is a strong collection of apparel backed by an ongoing skate deck collaboration project. Each piece is the brain child of San Francisco artist Jeremy Fish. One of his releases for the holiday season include this belt buckle created in collaboration with Upper Playground. This buckle represents just a taste of things to come this winter.