Sneaker Freaker Interviews Damon Way of DC Shoes

Doing Things The Right Way: DC Style
In their latest feature, Sneaker Freaker Magazine interviews Damon Way of DC Shoes. Damon talks about DC shoes in terms of history, it’s current state, and what he and the brand has in store for the future. This is a very interesting read since the interview is also sprinkled with Dave’s views on skateboarding, art, music, architecture, and being “filthy rich.” And no, it’s not what your thinking.

Head over to Sneaker Freaker to read the whole interview.

(Excerpt From The Interview)

SNKRFRKR: Back in the early Nineties, you met Ken Block and started working together on a few projects, notably Eightball, Droors and Dub, which were pretty successful. Then in 1993 you started DC shoes. What enticed you guys into the footwear business?

DW: In 1993 we realized that there was nothing that interesting happening with skateboard footwear. The product and marketing for these brands at that time lacked imagination and were stalled in a cycle of complacency, which resulted in product being produced that was mediocre at best. So we acted by introducing an entirely new point of view with product design, marketing/advertising and the way our skateboard team was managed. This seemed to wake the industry up pretty quickly, which resulted in our competitors at the time, including start-ups, to assimilate to our mode almost immediately. We could feel the competitive bar being raised and a new era of skateboarding unfolding in front of us… A very exciting time from 1994-1997.
(Images from Sneaker Freaker)