Olympics

With the London Olympics finally in the rear-view mirror, it’s time to take a look back on the plethora of unique gear we saw the athletes using during, and in-between their respective events. One of these items was the custom gold Beats headph...

Prior to the spotlight being turned onto the Olympics, it was focused squarely on The Avengers — the blockbuster comic hero film from the Marvel Comics universe. Ukrainian illustrator “scargeear” has offered up his own unique mash-up of t...

Ever wonder what it takes to keep an Olympian competing at the top of his or her game while competing on the world’s largest stage? NOWNESS dives into the menus and diets created by Olympic nutritionist Dan Bernadot. Each menu was then carefull...

For the iconic athletic apparel purveyor Nike, Tuesday dawned a new age in cutting edge design and technical material production, likely leading to unimaginable levels of human potential. CEO Mark Parker, along with a supporting cast of preeminent Ni...

Renowned fashion designer Sir Paul Smith has long been inspired by the sports and the culture it has developed over centuries of evolution. To commemorate his passion, he’s designed a collection of stationary including stamps and postcards for...

With adidas as one the Olympic Games’ official sponsors for London 2012, the brand is incorporating the country’s Union Jack motif into a patriotic collection of footwear. Several lesser seen adidas Originals models are seen including the Nizza, Cour...

With the 2008 Beijing Olympics coming to a close this weekend, Nike is closing things out with a commemerative pair of Air Force 1s. Fashioned in bright metallic gold, the upper of the sneaker is adorned with a Chinese motif. The package also fea...

Gizmodo has posted some images from yesterday’s Olympic Opening Ceremonies in Beijing. A culmination of many years of hard work and society altering processes, the opening ceremony captured in this light represents a success for the Chinese...

The mastermind duo, Damon Albarn and Jamie Hewlett, behind the virtual group Gorillaz have created a short animated promo for the upcoming 2008 Beijing Olympics. The animated sequence is for BBC Sport’s coverage of the Olympics, entitled &#...

In a bold move, Nike has taken the initiative to create a series of sport specific performance footwear models for all types of events and sports. While in the past, footwear for select sports including equestrian, archery and sailing were without...