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Fibers: Visualizing Training Data from the Nike FuelBand

LifestyleComments ⋅ Aug 15, 2014
To celebrate the We Own The Night – Nike Women’s 10K run held back in May, London-based design studio Variable created ‘Fibers’ a unique visual representation of data collected from seven influential runners. Using the Nike Fu...

Nike+ FuelBand SE METALUXE Brasil CBF National Team Edition

StyleComments ⋅ Apr 25, 2014
As the focus turns to Brazil later this summer as both the nation of football and the host of the 2014 World Cup, Nike pay homage through a series of select product. On the heels of yesterday’s exclusive Air Jordan 6, Nike unveils a special pla...

Nike Denies the End of the FuelBand and Confirms New Drops on the Way

TechComments ⋅ Apr 21, 2014
Earlier in the week we posted about the rumored demise of Nike’s FuelBand, which was seemingly confirmed by news of layoffs at the firm’s Digital Sport division. Now Nike has denied the rumors, stating in an email sent to Re/code that ...

Rumor: The Nike FuelBand and Wearable Technology Division of Nike is Being Cut

StyleComments ⋅ Apr 19, 2014
In an age where wearable tech has reached a turning point, Nike appears to be taking a slightly different stance by pulling the plug on the hardware team of its Digital Sport division. According to sources at CNET, the sportswear giant recently relie...

Nike+ FuelBand METALUXE SE “Silver Edition”

LifestyleComments ⋅ Jan 15, 2014
Nike’s updated FuelBand SE design hit retail stores last October with a bevy of striking METALUXE colorways — black, volt, rose gold, metallic pink and crimson. The latest of such sees the launch of the “Silver Edition,” which...

Nike Launches Nike+ FuelBand SE with New Video

LifestyleComments ⋅ Dec 17, 2013
With the newly designed FuelBand SE retailing for over a month now, Nike enlisted the creative branding agency AKQA to help launch a practical how-to guide for understanding the new metric system put in place by the updated activity tracking bracelet...

Nike+ FuelBand METALUXE SE “Rose Gold”

StyleComments ⋅ Nov 14, 2013
Ever since the introduction of Nike+, the sportswear brand has effectively paved the way towards a greater awareness in wearable tech. Its motivational tool and activity tracking FuelBand receives a new update as part of its SE collection, specifical...

Nike+ FuelBand SE

TechComments ⋅ Oct 15, 2013
Today Nike took to its special FuelForum event in New York City to unveil the latest evolution of the acclaimed FuelBand: the Nike+ FuelBand SE. Sealed for superior water-resistance, the activity-tracking band has been tweaked and made even smarter t...

Nike Named the Most Innovative Company for 2013 by Fast Company

TechComments ⋅ Feb 12, 2013
“Really cool stuff can come from the opportunity to test without constraints,” says Nike’s head of the Digital Sports Division, Stefan Olander. It can be difficult to quantify or calculate precisely how innovation occurs. It’s...

Hitting 6,000 with Ndamukong Suh of the NFL and his Nike+ FuelBand

LifestyleComments ⋅ Oct 30, 2012
As Nike gears up to expand both the domestic and international stocking of its Nike+ Fuelband in addition to providing two new color options, the barometer of athletic innovation presents this video documenting Ndamukong Suh as he successfully reache...

Nike+ Releases New FuelBand Colors, Widens Retail Distribution

StyleComments ⋅ Oct 9, 2012
As part of the ever-expanding market in which individuals look to track their daily fitness goals, Nike+ is releasing two new FuelBand colors as well as expanding their distribution network across the United States, Canada, and the United Kingdom. Pr...