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Nike+ FuelBand SE METALUXE Brasil CBF National Team Edition

As the focus turns to Brazil later this summer as both the nation of football and the host of the 2014 World Cup, Nike pay homage through a series of select product. On the heels of yesterday’s exclusive Air Jordan 6, Nike unveils a special pla...

Nike Denies the End of the FuelBand and Confirms New Drops on the Way

Earlier in the week we posted about the rumored demise of Nike’s FuelBand, which was seemingly confirmed by news of layoffs at the firm’s Digital Sport division. Now Nike has denied the rumors, stating in an email sent to Re/code that ...

Rumor: The Nike FuelBand and Wearable Technology Division of Nike is Being Cut

In an age where wearable tech has reached a turning point, Nike appears to be taking a slightly different stance by pulling the plug on the hardware team of its Digital Sport division. According to sources at CNET, the sportswear giant recently relie...

Nike+ FuelBand METALUXE SE “Silver Edition”

Nike’s updated FuelBand SE design hit retail stores last October with a bevy of striking METALUXE colorways — black, volt, rose gold, metallic pink and crimson. The latest of such sees the launch of the “Silver Edition,” which...

Nike Launches Nike+ FuelBand SE with New Video

With the newly designed FuelBand SE retailing for over a month now, Nike enlisted the creative branding agency AKQA to help launch a practical how-to guide for understanding the new metric system put in place by the updated activity tracking bracelet...

Nike+ FuelBand METALUXE SE “Rose Gold”

Ever since the introduction of Nike+, the sportswear brand has effectively paved the way towards a greater awareness in wearable tech. Its motivational tool and activity tracking FuelBand receives a new update as part of its SE collection, specifical...

Nike+ FuelBand SE

Today Nike took to its special FuelForum event in New York City to unveil the latest evolution of the acclaimed FuelBand: the Nike+ FuelBand SE. Sealed for superior water-resistance, the activity-tracking band has been tweaked and made even smarter t...

Nike Named the Most Innovative Company for 2013 by Fast Company

“Really cool stuff can come from the opportunity to test without constraints,” says Nike’s head of the Digital Sports Division, Stefan Olander. It can be difficult to quantify or calculate precisely how innovation occurs. It’s...

Hitting 6,000 with Ndamukong Suh of the NFL and his Nike+ FuelBand

As Nike gears up to expand both the domestic and international stocking of its Nike+ Fuelband in addition to providing two new color options, the barometer of athletic innovation presents this video documenting Ndamukong Suh as he successfully reache...

Nike+ Releases New FuelBand Colors, Widens Retail Distribution

As part of the ever-expanding market in which individuals look to track their daily fitness goals, Nike+ is releasing two new FuelBand colors as well as expanding their distribution network across the United States, Canada, and the United Kingdom. Pr...