Nike FuelBand

“Really cool stuff can come from the opportunity to test without constraints,” says Nike’s head of the Digital Sports Division, Stefan Olander. It can be difficult to quantify or calculate precisely how innovation occurs. It’s...

As Nike gears up to expand both the domestic and international stocking of its Nike+ Fuelband in addition to providing two new color options, the barometer of athletic innovation presents this video documenting Ndamukong Suh as he successfully reache...

As part of the ever-expanding market in which individuals look to track their daily fitness goals, Nike+ is releasing two new FuelBand colors as well as expanding their distribution network across the United States, Canada, and the United Kingdom. Pr...