Hypebeast. Driving Culture Forward

McDonald's Japan Launches Limited Edition Asian Sweets Desserts
Food & Beverage

McDonald's Japan Launches Limited Edition Asian Sweets Desserts

Taking inspiration from Chinese, Vietnamese and Filipino cuisine.

Everything Coming To Max in June 2024
Entertainment

Everything Coming To Max in June 2024

Led by the premiere of ‘House of the Dragon’ season two.

Mark Ong aka "Mr.Sabotage" Shares Closer Look at Limited Edt x ASICS Collab
Footwear 

Mark Ong aka "Mr.Sabotage" Shares Closer Look at Limited Edt x ASICS Collab

A continuance of the “Monsoon Patrol” series featuring two colorways of the GEL-KAYANO 14 and a complementary apparel collection.

Footpatrol Shares First Look at X-Ray Inspired New Balance 1906R
Footwear

Footpatrol Shares First Look at X-Ray Inspired New Balance 1906R

Featuring a striking teal blue mesh and Y2K inspired accents.

Porsche's Newly Unveiled 2025 911 Lineup is Full of Firsts
Automotive

Porsche's Newly Unveiled 2025 911 Lineup is Full of Firsts

Including the 911 Carrera GTS with T-Hybrid technology, new paint options and a slightly modified design.



Kendrick Lamar's "euphoria" Is His Third Song of 2024 To Sell 1 Million Units
Music

Kendrick Lamar's "euphoria" Is His Third Song of 2024 To Sell 1 Million Units

The diss track achieved this feat in just under a month.

Carhartt WIP and Converse Reunite for New CONS Pack
Footwear

Carhartt WIP and Converse Reunite for New CONS Pack

Modernizing the Chuck Taylor Pro and One Star Academy Pro silhouettes.

SBTG, Limited Edt and ASICS Reconnect on the GEL-KAYANO 14
Footwear

SBTG, Limited Edt and ASICS Reconnect on the GEL-KAYANO 14

Presenting their latest entry in the “Monsoon Patrol” series by applying a special removable shroud to the sneaker in two colorways.

Romy Drops New Single “Always Forever” Co-Produced With Fred Again..
Music

Romy Drops New Single “Always Forever” Co-Produced With Fred Again..

Sampling Donna Lewis’ 1996 classic “I Love You Always Forever.”

The Air Jordan 3 "Black Cat" Is Rumored To Return Next Year
Footwear

The Air Jordan 3 "Black Cat" Is Rumored To Return Next Year

Following the release of the Air Jordan 5 “Black Cat” later this year.


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